Consumer Insight Sr Analyst (Remote)(Part-Time)

Title: Consumer Insight Sr Analyst
Location: Remote
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 6 months (position expected to run longer)
Schedule: Mon-Fri Part-Time, 10-20 hours per week

POSITION SUMMARY: 

The Consumer Insight Sr. Analyst’s role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Consumer Insights Sr. Analyst is responsible for developing and communicating consumer insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research.

PRIMARY RESPONSIBILITIES:

• Drive initiative on insight generation through syndicated research/market data, (e.g. Nielsen POS, IRI, panel data) and manage custom research studies to help optimize base business and innovation success.
• Help brands understand what is happening in the marketplace to help them prioritize understanding the ‘why behind the what’.
• Nurture the mastery for business knowledge through secondary research
• Drive initiative on insight generation through custom research to help optimize base business and innovation success.
• Understand the ‘why’ through primary, custom research with qualitative and quantitative studies.
• Frame, design, analyze and present study results.
• Help the brand continue to drive innovations and communications against the brand’s positioning by gathering deeper insights on the consumer target, frame of reference, benefit, and reasons-to-believe.
• Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs
• Use transparent, strategy-aligned criteria to assess the value of projects to the business.
• Collaborate across the Consumer and Marketplace Insights function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across company, optimized cost base).
• Redefine medium-value requests and eliminate or outsource low-value requests.
• Aspire to develop a business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights.
• Work with Managers and Directors to prioritize and deliver on key projects
• Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
• Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
• Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
• Develop and consistently review brand learning plan to identify the most impactful areas of learning.
• Budget & Vendor Management
• Manage projects within approved budget
• Provide suppliers with access to all information available to ensure intimacy with company
• Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership

QUALIFICATIONS AND SKILLS:

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
• B.A./B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required
• Relevant Master's degree or MBA preferred but not necessary

EXPERIENCE:
• 5+ years of marketing research experience
• Basic financial understanding of tying information back to business results
• Consumer packaged goods company preferred
• Candidate must possess a strong drive for results with a passion for the consumer and marketing

SKILLS:
• Project Execution –Managing suppliers, research execution, and adhering to interim and final deadlines
• Methodology Expertise –Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
• Self-Development –Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Insight Generation – Applying – Inductive reasoning, creativity, risk tolerance, and business judgement
• Knowledge Agenda Development – Applying – Identify broad themes or learning gaps for future research based on accumulated knowledge
• Communication – Applying – Tailoring content and purposeful communication
• Influence – Applying – Active listening, negotiation, persuasion, and courage
• Business Problem Solving – Applying – Diagnosis and framing the problem, business knowledge and acumen, recommendation development
• Consumer Empathy – Applying - Can articulate basic behaviors and motivations of consumers
• Strategic Thinking – Applying – Creates short-term marketing tactics that support long-term strategies and brand vision
• Brand Knowledge & Advocacy – Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans

COMPENSATION AND BENEFITS:

• Up to $87 per hour + Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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