Business Analyst – Consumer & Media

Title: Business Analyst – Consumer & Media
Location: St. Louis, Missouri
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 12 months (position expected to run longer)
Schedule: 40 hours/week. On site M-Th, remote on Fridays

POSITION SUMMARY: 

About Us: Leading consumer packaged goods (CPG) company specializing in high-quality pet food products and services. We are committed to delivering exceptional value to consumers through innovative pet products. We are currently seeking a Business Analyst to join our Data & Analytics Product Management team.

Position Overview: As a Business Analyst, you will play a crucial role in analyzing consumer, pet and digital media data to support building better brand experiences for consumers and their pets. You will collaborate closely with the Product Owner and key stakeholders across marketing, media and the commercial business teams to identify requirements for enhancing, testing and validating data products. The ideal candidates will have a strong background in data analysis, experience in agile methodologies, and a passion for consumer behavioral data.

PRIMARY RESPONSIBILITIES:

• Collect, examine, and shape requirements definition across a broad base of stakeholders to ensure all needs are identified, conceptualized, and documented.
• Responsible for facilitation and harvesting of core business needs, enabling translation, visualization, and development of high-quality data products.
• Assist with refinement of a robust backlog of user stories through collaboration with Product Owner, Architects, Engineers, Developers, and Business Partners.
• Enhance end user satisfaction through continuous improvement of usability testing, ensuring delivery to the end user’s highest needs.
• Participate in all Agile ceremonies for the assigned product team.
• Participate in weekly department meetings.

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• 3+ years of experience as a Business Analyst, preferably in a consumer marketing or digital media environment.
• Strong proficiency in analyzing consumer direct marketing data and digital media metrics across social, display, search, and influencer channels.
• Proven experience with digital marketing channels, including campaign management, performance analysis, and optimization strategies.
• Experience with Agile methodologies and participation in Agile teams.
• Proficient in data visualization tools (e.g., Tableau, Power BI) and data analysis software (e.g., Excel, SQL).
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Strong problem-solving skills and attention to detail.

COMPENSATION AND BENEFITS:

• $68.70 per hour + overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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