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Director of Growth Marketing

Los Angeles, California, United States · New York, New York, United States · San Francisco, California, United States

About Future

Future is on a mission to build a world where everyone can realize their full potential by having their day-to-day health needs seamlessly cared for. Future is based on the simple belief that partnership is the key to progress and that we’re at our best when we’re supported, seen, and challenged by others.

We’re redefining personal training by combining cutting-edge technology, expert coaching, and data-driven insights to deliver millions of personalized workouts every year. Our platform connects members with world-class coaches who design custom workout plans, offer real-time feedback, and track progress, empowering users to crush their goals with fitness that fits their lives.

Since launching in 2017, Future has grown from a brainstorm in a San Francisco cafe into the nation’s largest provider of personal training sessions. Backed by the founders of Autograph, 7x World Champion Tom Brady, and media and tech innovators Richard and Dillon Rosenblatt, we’re revolutionizing the fitness industry and making better health accessible to all. Join us and inspire people to achieve what they never thought possible. Learn more at future.co/about .

About the Role

Location: San Francisco, Los Angles, or New York City (preferred) 

Future is seeking a results-driven Director of Growth Marketing to lead our member acquisition efforts. Reporting to the VP of Marketing, this role is critical to scaling Future’s subscription-based business through paid performance marketing, lifecycle marketing, and product-led growth strategies. You will oversee a small team of performance marketing channel managers and work with agency partners to execute and optimize campaigns that drive measurable growth. Additionally, you will collaborate closely with the Finance and Product teams to align on forecasts, budgets, and product initiatives.

What You’ll Do:

  • Performance Marketing: Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI.
  • Lifecycle Marketing: Design and implement strategies to improve conversion rates, retention, and customer lifetime value through email, SMS, push notifications, and other channels.
  • Product-Led Growth: Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives.
  • Team Leadership: Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns.
  • Agency and Affiliate Management: Manage relationships with external agencies and oversee affiliate marketing programs, ensuring alignment with Future’s goals and maximizing their contributions to growth.
  • Cross-Functional Collaboration: Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth.
  • Data-Driven Decision Making: Analyze campaign and funnel performance data to identify insights and opportunities for improvement. Use data to inform strategies and communicate results to stakeholders.

What We’re Looking For:

  • 10+ years of experience in growth marketing, with a strong track record in paid performance marketing and lifecycle marketing., with a strong track record in paid performance marketing and lifecycle marketing.
  • Proven success driving growth for DTC and subscription-based businesses.
  • Deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, programmatic display, and analytics tools.
  • Experience with lifecycle marketing platforms (e.g., Iterable) and CRM strategies.
  • Knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities.
  • Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
  • Exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams.
  • Leadership experience with a track record of building and mentoring high-performing teams.
  • Passion for fitness, health, or wellness is a big plus!
  • Authorization to work in the United States without the need for sponsorship.

Compensation, Benefits & Life at Future:

  • Salary range: $165,000 - 225,000 / year + equity. The salary range is set based on multiple considerations including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay range is subject to change and may be modified in the future.
  • Health coverage: All employees who meet the eligibility requirements have access to comprehensive medical, vision, dental, and disability insurance + tax savings accounts
  • 401(k) plan
  • Flexible Paid Time Off
  • Future Membership: Enjoy our platform for free!
  • Health, Wellness & Development: Health and fitness monthly stipend contributes to our employees’ overall wellbeing, with access to a mental health platform, reimbursement for medical travel, and an annual learning & development stipend.
  • Remote First: Employment eligible to employees located anywhere in the continental US. No travel required.
  • Join a diverse, passionate & driven team of all backgrounds.
  • Accelerated growth potential. We rapidly advance team members who have an outsized impact.
#LI-Remote

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