Head of Conversion Rate Optimization (CRO)

At FuturHealth, we're on a mission to create a product where every individual feels inspired and empowered to confidently take charge of their wellbeing. We believe in and are dedicated to offering personalized and holistic approaches to combat health concerns.

Operating at the intersection of health and technology, we provide a comprehensive range of services, including telemedicine, personalized nutrition plans, medication delivery, and insurance solutions. We believe that wellbeing is deeply personal, and the path to becoming the best version of yourself is paved with progress, not perfection. Our central focus is on utilizing scientifically-proven prescriptions and telehealth initiatives to tackle obesity head-on.

At FuturHealth, we're on a mission to create a product where every individual feels inspired and empowered to confidently take charge of their wellbeing. We believe in and are dedicated to offering personalized and holistic approaches to combat health concerns.

Operating at the intersection of health and technology, we provide a comprehensive range of services, including telemedicine, personalized nutrition plans, medication delivery, and insurance solutions. We believe that wellbeing is deeply personal, and the path to becoming the best version of yourself is paved with progress, not perfection. Our central focus is on utilizing scientifically-proven prescriptions and telehealth initiatives to tackle obesity head-on.

Role Overview

• FuturHealth is seeking a Head of CRO who will lead the thinking for the Founders and the Marketing leadership on the innovation agenda for growth: what we test next, why it matters, and how learnings compound across the funnel. You’ll own a company-wide experimentation roadmap that connects pre-click (creative, audience, channel) to post-click (landing pages, intake, pricing, proof points) and down-funnel/app experiences (onboarding, care pathways), so that improvements in conversion also improve CAC, time-to-value, clinical adherence, and retention. This role is part strategist, part builder: framing hypotheses that shape media and product decisions, and shipping high-velocity tests that raise the ceiling on performance.

Collaboration & Reporting

• Reports to EVP, Marketing; runs monthly experimentation readouts with Founders.
• Partners with Performance Marketing, Product, Design, Web Engineering, Data/Analytics, Clinical Ops, and Compliance.
• Acts as a center of excellence for experimentation practices across Marketing and Product.
  
  

What You’ll Do

• Strategy & Leadership:
  • Define and socialize the 12–18 month CRO & experimentation strategy aligned to growth, LTV, and brand goals; run a monthly readout with Founders.
  • Stand up a center of excellence for experimentation (principles, guardrails, documentation, QA, ethics/compliance in healthcare).
  • Build and maintain a prioritized backlog across landing pages, intake flows, pricing/offer tests, onboarding, and habit-forming features.

• Pre-click ↔ Post-click Integration
  • Ensure message-match from ads to landing pages; translate channel insights (Meta/Snap/Google/Affiliate/Creators) into page architecture, copy, and modules.
  • Partner with Performance Marketing to design holdouts/lift studies and to route CRO learnings back into creative briefs and audience strategy.
  • Quantify media efficiency gains from CRO (CVR lift → CAC reduction) and inform channel mix and creative strategy.

• Experimentation & UX
  • Run A/B and multivariate tests with correct power, MDE, and guardrails; balance speed with statistical rigor (sequential/Bayesian where appropriate).
  • Optimize decision architecture: friction mapping, progressive disclosure, social proof, guarantees, FAQs, and trust/clinical credibility.
  • Improve form starts/completions (validation, field reduction, autofill, error states) and speed (Core Web Vitals, LCP/INP).

• Personalization & Segmentation
  • Implement modular page systems that adapt by intent, device, geo/telehealth legality, provider availability, payer/price sensitivity, and condition path (e.g., GLP-1 vs. non-Rx programs).
  • Test behavioral nudges and lifecycle triggers that connect web to app onboarding and care plan adherence.

• Analytics, Attribution & Instrumentation
  • Partner with Data to maintain clean event schemas, UTM discipline, and funnel reporting from ad click → Rx initiation → retention.
  • Use Narrative (or similar attribution platform) to reconcile channel lift, MTA/MMM insights, and incrementality with CRO outcomes; quantify media efficiency gains from CRO.
  • Own the CRO scorecard: experiment velocity, win rate, impact on CAC/LTV, step-level conversion, Core Web Vitals.

• Process, Tooling & Team
  • Select and manage the CRO stack (e.g., Optimizely/VWO/LaunchDarkly/Mutiny, GA4, GTM, Segment/Amplitude, Hotjar/FullStory).
  • Create crisp experiment specs/wires in Figma; partner with Design and Web Engineering for rapid iteration and safe releases.
  • Hire/mentor a small CRO pod (UX/CRO designer, experimentation analyst, front-end/experimentation engineer).

• Compliance & Risk
  • Collaborate with Legal/Compliance to ensure claims, disclaimers, and Rx-related flows meet HIPAA, FTC/FDA advertising, and TCPA standards.
  • Build QA protocols for data integrity, variant parity, accessibility, and clinical content accuracy.
    
    

What You Bring

• 8+ years in CRO/growth with 3+ years leading a program at a high-scale DTC, healthtech, or other regulated environment.
• Mastery of testing methods (frequentist & Bayesian), power/MDE, sequential testing, and practical decision thresholds.
• Demonstrated impact aligning CRO with media efficiency (CVR lift → CAC reduction) and down-funnel behaviors (lead→consult, consult→Rx, adherence/retention).
• Fluent in Figma for experiment specs and design collaboration.
• Comfortable with front-end concepts (HTML/CSS/JS); React familiarity is a plus.
• Strong analytics chops; able to brief and sanity-check SQL/Amplitude/GA4 funnels.
• Experience with attribution platforms—Narrative or similar (e.g., Northbeam, Measured, Rockerbox)—and MMM/lift testing fundamentals.
• Healthcare/telehealth experience and familiarity with HIPAA/TCPA/FTC advertising guidance preferred.
• Exceptional communicator who can influence executives and bring cross-functional teams along.

Success Metrics (First 6–12 Months)

• +X% LP→Form Start and +Y% Form Completion; −Z% drop-off at top 3 friction steps.
• ≥N high-quality experiments/month with ≥A% actionable learnings, ≥B% win rate.
• ≥C% reduction in blended CAC attributable to CRO improvements (validated via lift/MTA).
• Improved Core Web Vitals (e.g., LCP ≤ 2.5s, INP ≤ 200ms) across top-traffic templates.
• Documented feedback loop where CRO learnings change media creative, audience mix, or bidding strategies.

Tools You May Use Here

Optimizely/VWO/LaunchDarkly/Mutiny • GA4, GTM • Segment/Amplitude • FullStory/Hotjar • Figma • Narrative (or Northbeam/Measured/Rockerbox) • Iterable/Attentive (for web→app/lifecycle bridges) • Looker/Hex

Additional Company Info

Founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers, they began by revolutionizing personalized nutrition through an intuitive mobile app that adapts meal plans to individual metabolisms and preferences. With seamless integrations with food services and a thriving community of like-minded individuals, the formation of FuturHealth began to further empower people on their health journey.

Securing Series Seed Funding in December 2023, FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners. We achieved remarkable 40X growth in 2024 and are proud to be maintaining this impressive momentum. We are currently seeking visionary people to join us in our journey to revolutionize healthcare and empower individuals to lead healthier lives. If you are passionate about making a meaningful impact and driving innovation in the health and wellness and technology space, we invite you to explore opportunities and be a part of the future of healthcare.

What we can offer: 

• Flexibility and Balance:
• Fully remote work policy, Unlimited Paid Time Off (PTO), 13 Company Holidays plus Floating Holiday flexibility for added personal convenience! Paid Parental Leave (US Only)
• Comprehensive Total Rewards (US Only): Health, Dental, Vision Insurance, and Retirement (401k).
• Wellness Support (US Only): Employee Assistance Program (EAP), Health Savings Account (HSA), and Flexible Spending Account (FSA).
• Exclusive Perks (US Only):
• Partnerships: SmartSpend discounts, SoFi financial tools, One Medical care, and Rightway healthcare navigation.
• Pet Insurance: Affordable plans for your furry friends.
• Commuter Benefits (State Specific): Simplify daily travel.
• Tools to Thrive:
• New hire swag and company equipment (laptop, software) for a seamless start.
• Authentic startup exposure with opportunities to make a tangible impact.
• A culture built on autonomy, accountability, and results-driven success.

Note: Benefits and compensation listed may vary based on the country of your employment and the nature of your employment with Futurhealth.