Content Marketing Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is looking for a Content Marketing Specialist responsible for writing different long-form content formats on the Learn Hub and G2.com, reviewing and providing in-depth feedback to their peers’ content pieces, and optimizing their content based on best SEO practices. This individual will have a strong writing background, preferably in Tech, IT, or SaaS, with the ability to craft engaging, relevant, and high-value content that resonates with the audience. They should also have a keen understanding of evolving AI usage in the content and SERP trends.

They will report to a Content Marketing Manager. This position is based in Bengaluru, and we are excited to offer a hybrid work environment with a two-day in-office presence.

In this role, you will:

• Based on the assigned software categories, conduct thorough research, competitive analysis, and SERP intent analysis to understand the current content coverage. Identify content gaps at different funnel stages (Top, Middle, and Bottom) and emerging AI-driven search trends.
• Leverage tools like Ahrefs, Google Trends, or GSC to monitor search landscape shifts and experiment with content strategies accordingly.
• Plan and write engaging, informative, and high-quality content that is both audience-focused and optimized for emerging search formats, such as AI-overviews, featured snippets and Google’s evolving ranking factors.
• Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words, on a variety of technical topics. Independently manage your writing process from start to finish.
• Include and create relevant multimedia content, such as infographics, tables, and charts, to enhance reader engagement and increase visibility in search features.
• Provide in-depth peer reviews for your colleagues’ content, including SEO best practices, competitive analysis insights, and design recommendations.
• Keep track of performance metrics (traffic, CTR, etc.) using GA4, GSC, and SEO tools to understand what’s working and what needs improvement.
• Regularly promote and distribute your content across various platforms, including LinkedIn and industry-specific communities.
• Bring and share your ideas and learnings with your manager/team members to support data-backed content experimentation and strategy improvements.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• A passion for and a strong understanding of SaaS content creation and the ability to adapt to the rapidly changing search landscape.
• Exceptional writing and editing skills, as well as the ability to craft content that balances SEO best practices with audience-first storytelling.
• Demonstrated ability to analyze competitive content landscapes and suggest updates to existing workflows accordingly.
• Expert grasp of AP style editorial standards and American English.
• Excellent organizational skills to work independently and manage projects with many moving parts.
• Ability to manage tight deadlines.
• 1-3 years of experience in content marketing, SEO-driven content creation, and organic growth strategy.

Preferred Experience:

• At least 5 long form published articles, ideally in the SaaS, IT, marketing, or tech spaces.
• Experience in competitive research using tools such as Ahrefs, SEMrush, Google Trends, etc. to optimize content for search success.
• Basic graphic design knowledge using tools such as Canva
• Understanding of content management systems, HubSpot preferred.
• Experience in analyzing content performance such as GA4, GSC, or any other SEO tools to drive iterative content improvements.
• A mindset that thrives on experimentation, testing, and continuously refining content strategies based on AI-driven SERP shifts and organic performance trends.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.