Manager, Marketing Website

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

About The Role

G2 is seeking web statistician. A data whisperer of sitemaps and site visits. You’re a chemist of data traffic & goals, bringing them together to deliver insights to teams big and small. As our first Marketing Website Manager, you’ll shepherd a new paradigm for how we manage and execute on our marketing owned domains. You’ve got experience in managing websites, dabble in code, and are obsessed with data-driven results (and aren’t afraid to show it). You will carefully architect a roadmap that threads the line between marketing website and web product—developing a site vision that is continuously updated, iterated, and executed on. You’ll partner with design, copy, demand generation, content, and product marketing to uncover new site opportunities and develop tests that will be key in achieving our goals. This role reports into the creative director.

In This Role, You Will: 

Strategy and performance

• Develop and manage the overall marketing website strategy, roadmap, and information architecture, aligning with company initiatives and marketing goals.
• Consistently monitor and optimize user experience and design, partnering with cross-functional stakeholders, writers, and designers to reflect the brand’s identity while ensuring the website delivers on key performance metrics.
• Continuously monitor and audit website performance, ensuring pages are up-to-date, content is fresh, and technical issues are resolved in a timely manner.
• Serve as the product & technical owner of the website, troubleshooting complex issues, and maintaining site health.
• Maintain compliance with web accessibility standards, ensuring the website is inclusive and user-friendly.
• Manage and lead website development resources, including in-house and external developers.

Collaborate across teams

• Partner with creative to support marketing teams in the development of new website pages, to refine existing ones, and maintain alignment with brand and business goals.
• Foster cross-functional collaboration to deliver an integrated and seamless brand experience across digital touchpoints.
• Work closely with MOPs & RevM teams to implement performance tracking through tools like Google Analytics (GA4), Google Tag Manager, Hubspot, SEMrush, and Optimizely (or similar tools).
• Support the development and execution of new brand strategy, ensuring alignment with website content, user experience, and overall brand positioning.
• Routinely share data findings, roadmap updates, new tests, tests results, and content updates with Marketing leads.

Drive conversions and experimentation

• Own conversion rate optimization and implementation efforts, including the development of A/B & multi-variant testing, to continuously improve website performance and maximize lead generation.
• Leverage analytics to report on web metrics, provide actionable insights, and prioritize improvements through a new development process.
• Develop and execute a sitewide quarterly roadmap that generates innovative ideas, develops new tests to implement, and strategies to improve on our site goals.
• Follow-up on sitewide lead generation to determine health and quality of leads.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• Experience managing complex, multi-line-of-business websites, with expertise in Hubspot and CMS architecture.
• Strong proficiency with web performance tools such as Google Analytics (GA4), Google Tag Manager, SEMrush, and Optimizely (or similar tools).
• Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations.
• Familiarity and ability to develop with front-end web development basics (e.g., HTML, CSS, JavaScript).
• Proven ability to work effectively across teams, including developers, designers, marketers, and business stakeholders. 
• Experience leading cross-functional website projects that integrate branding, design, technology, and performance goals to achieve measurable results.
• Strong experience in conversion rate optimization (CRO) and A/B testing.
• Ability to analyze data, draw insights, and translate them into actionable strategies.
• Effective at generating data and insights, and communicating them cross teams.
• Minimum 3-5 years of experience in website management in a performance oriented capacity.
• Minimum 3-5 years of experience in website development using coding CMS and coding technologies.
• Minimum 1-2 years of experience in people management.
• Adaptability to thrive in a fast-paced, dynamic environment where priorities may shift.
• A commitment to staying current with the latest in technology, web trends, and industry best practices.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.