Analytics Lead

The opportunity:

 We are seeking a highly driven and strategic Analytics Lead to direct the strategy for analytic frameworks, oversee team skill development, and ensure the effective execution of analytics initiatives to drive actionable business insights. This role is crucial for fostering a data-driven culture within Gain Theory and maximizing the impact of our analytical capabilities.  This individual will report to the Head of Analytics. As an Analytical Lead you will be responsible for leading and executing complex analytical projects, developing innovative measurement solutions, and partnering with clients to unlock the full potential of their marketing investments. You will leverage your expertise in econometrics to provide actionable insights that drive business growth. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a proven track record of delivering results.

What you’ll be doing:

Framework Development & Adoption: Establish robust analytical frameworks and drive the adoption of best practices across the organization.

Knowledge Sharing & Community Building: Facilitate knowledge sharing and technique refinement within the analytics community.

Cross-Functional Collaboration: Coordinate with various teams to ensure agility and responsiveness in analytics delivery.

Team Leadership & Development: Develop and mentor the analytics team, aligning with the company's 'best place to work' initiative.  Focus on team management, motivation, recognition, and individual fulfilment.

Workflow Management: Oversee the progression and integrity of analytics workflows and project deliverables.

What we want from you:

Proven Expertise: 5+ years of experience in an analytical leadership role, preferably within a marketing analytics or consulting environment.

Analytical Mastery: Deep understanding of analytical and modeling methodologies, including MMM, attribution, and other advanced techniques.

Leadership & Mentorship: Proven ability to lead, manage, and develop high-performing analytical teams.

Strategic Thinking: Ability to think strategically and translate business objectives into analytical frameworks and initiatives.

Communication & Collaboration: Excellent communication and stakeholder management skills, with the ability to effectively communicate complex analytical concepts to both technical and non-technical audiences.

Project Management: Strong project management skills, with experience managing multiple projects simultaneously.

Key Performance Indicators (KPIs): 

• Client Satisfaction (CSAT)
• Employee Satisfaction (ESAT) of the analytics team
• PBOP Adoption Rate
• Adoption rate and effectiveness of new analytics frameworks
• Team satisfaction and retention metrics
• Accuracy and timeliness of analytics project delivery
• Contribution to the company’s 'best place to work' rankings
• Improvement in commercial outcomes driven by analytics insights

Why work for us? 

Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. 

What we pride ourselves on: 

• Growth and development
• Meaningful work
• Flexible by design
• Brilliant benefits 
• Culture with Heart 
  
  

Our exceptional and skilled team defines Gain Theory. That's why we seek individuals who strive for excellence and continually challenge us to improve.

What we do 

Gain Theory is a global marketing effectiveness and foresight consultancy. Our vision is to accelerate growth for ambitious brands by giving clients the confidence to make better data-informed investment decisions. High-touch consultancy powered by unique partnerships and proprietary technology are used to power our award-winning solutions.  

 As a WPP consultancy, Gain Theory also has access to a range of data, expertise, and tools that create a truly differentiated offering. 

 Gain Theory is a WPP agency (NYSE: WPP).      

 Who we are 

We are a people-centric organisation whose culture is underpinned by 4 important values: Be Curious, Be Positive, Make it Better and Act with Consideration. We channel these values through our behaviours, in the way we work, and in the interactions we have with each other and our clients. 

Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Gain Theory is a WPP-owned consultancy. For more information_, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.

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