Senior Manager, Analytics

Who we are & what we do: 

Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.  

Growth is the defining characteristic of successful organisation and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average. We deliver: 

• Data strategy, harmonization, and visualization. 

• Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting. 

• High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.  

At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviours which support our values.  

Our values are: Be Curious, Be Positive, Act with Consideration and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value  

What you’ll do 

You will be expected to work across a set of clients and support Directors & Partners by taking ownership of a project delivery from start to finish including: 

• Deliver robust analytics outputs that meet statistical requirements and make business sense.  

• Deliver a project on time to Gain Theory's high standards. Manage a project effectively to ensure that revenue targets are met, and profit margins are not compromised.  

• Leading and developing a team of analysts. Provide clear, direct and supportive feedback. 

• Presentation building and actionable insight generation.  
• Identify cross-sell and up-sell opportunities.  
• Develop relationships with counterpart’s client and agency side and be an externally facing ambassador for the Gain Theory brand.   
• Take on additional tasks, examples of these are: creating marketing content, developing products & services, and supporting the development of Gain Theory analysts. 

 

Key Characteristics 

A successful candidate must be able to demonstrate evidence of a high degree curiosity and investigation into why things work in a particular way. This might include desk research on a particular topic or deep focus on a recent client assignment. If selected for interview, candidate must be prepared to talk on a particular topic within the realms of analytics or business questions that we typically answer that they are passionate about. Examples might be “Why is my base my base?”, “What is the long-term effect of my marketing and why?”, “Dealing with uncertainty and building in foresight”, etc.  

Key responsibilities include: 

Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming 

• Take responsibility for or manage data collection including preparation and sending of data requests to clients and agencies. 

• Oversee junior team members dealing with incoming data feeds.   

• Check data for accuracy and oversee the creation of data validation documents. 

• Coordinate data questions with the client and solve data discrepancies found. 
• Able to use codes written by others to manipulate data. 

Building Models: Model building, validation and signing off, media optimisation 

• Oversee data transformation, model build and signoff (with senior support initially).  

• Be an expert in the use of Bayesian and Frequentist approaches with regards to time series econometrics. 

• Ensure the quality of the analysis meets standards set. Therefore, challenging and supporting the project Analysts where necessary to ensure high standards of delivery and insight.  

• Conduct variable testing and a solid understanding of media testing and variable selection 
• Take ownership of final model selection, initially with guidance from a senior colleague, but work hard to learn the processes and improve your own model sign-off capabilities such that less guidance is required over time. 

Insight Generation: Content creation, summary of findings, accuracy checks 

• You will provide support to the client lead during the results interpretation and output creation phase.  

• Assisting the client lead in converting models into client output. 

• Understand the implications of results to the client and be able to give solid rationale for the results you propose to be delivered. 

• Make sure the insights & recommendations are actionable.  
• Take ultimate responsibility for the accuracy of all numbers in a presentation.  

Project & Resource Management: Project management, timing plans, tasks allocation, project delivery 

• Identify measures that could be used to improve performance. 
• Liaise with other members of the to agree on lead times for each stage of the project and confirm these with the project lead and global project manager before committal. 

• Manage day-to-day operational aspects of your modelling team, using resources at your disposal to their full potential. 

• Take responsibility for day-to-day client relationship/contact. 

• Ensure that the project is delivered on time, learn how to calculate and monitor if this was within the budget. Ensure quality and content meets objectives set. 

• Ensure team celebrates successes. 
• Grow your understanding of the company’s people and capabilities. 

Team Support & Development: Team collaboration, leadership, communication 

• Lead by setting a good example (role model) – behaviour consistent with words; motivate and inspire. 

• Assign team members with tasks that allow them to meet their personal goals and objectives. 

• Assist team members in interpreting the tasks they have been set. 

• Facilitate problem solving and collaboration.  

• Intervene when necessary to aid the group in resolving issues. 

• Identify and acknowledge team members’ individual strengths and nurture skills to the benefit of the team. 

• Ensure that any staff experiencing performance difficulties are managed appropriately and work to identify measures that could be used to improve performance. 

• Identify training and development needs jointly with team members and their personal managers. 

• Take responsibility for the identifying talented professionals on your team, passing on this information to the project lead and their personal manager. 

• Start to take responsibility for creating an environment oriented to trust, open communication, creative thinking, and cohesive team effort. Take a more holistic (less day to day) view of things. 

• Provide the team with a vision of the project objectives; initially support may be required from more senior members in the team. 

 

Business Development: New business development, client retention, business development planning, management and research 

• Lead by setting a good example (role model) – behaviour consistent with words; motivate and inspire. 

• Support client leads in achieving revenue targets. 

• Support client leads in achieving revenue targets and with tasks relating to pitch material creation or internal product and services collateral / R&D etc. 

• Attend conferences, meetings and industry events particularly when these are for your industry vertical or horizontal specialties. 

 

What you’d need to succeed:  

• You can work within an inclusive and diverse team to deliver fresh thinking and innovative solutions. 

• You interact with colleagues and with our clients in a way that strengthens our culture of inclusivity, diversity, care, growth and recognition.  

• You have an interest in using data and analytics to make better decisions.  

• You are tenacious, hardworking, curious and have a strong ability to communicate.  

• You demonstrate a positive desire and strong aptitude for making data informed decisions.  

• You are highly proficient with technology, software and can demonstrate quick grasp of programming languages.  

• You have a degree that demonstrates technical ability (e.g., Economics, Mathematics, Statistics, etc.)  

• You can demonstrate good problem-solving skills and understanding of consumer behaviour.  

• You have the capacity to work and learn quickly in a fast-paced environment.  

• You take keen interest in your own learning and development.  

• You demonstrate behaviours which support our values.  

  

What you can expect:  

• Your opportunity to work with some of the most respected brands across the world.   

• Opportunities to accelerate your learning, development and career growth, through best-in-class learning, training and development tools, resources and opportunities.  

• Recognition & Reward for colleagues that go above and beyond in living our values.  

• Hybrid working that works for everyone.  

• Best-in-class, colleague-lead Employee Resources Groups (ERGs) – like Roots, SoCo, Lumena, SpoCo, CSR – who run lead events and activities throughout the year.  

• Fantastic social events, Inclusion & Diversity activities throughout the year.  

• Private medical insurance.  

• Group Life assurance.  

• Market-leading family friendly policies.  

• Generous pension plan.  

• Generous holiday entitlements.  

• Birthdays off.  

• Additional days off between Christmas and New Year, so colleagues can spend quality time with their loved ones.  

• Generous Refer a Friend Scheme.  

• Season Ticket Loans.  

• Cycle to work Scheme.  

• Robust Mental Health & Wellbeing support.  

• In addition, being part of VML and WPP means we have access to incredible discounts with 100’s of leading retailers and much more and importantly best in class learning & development programmes, growth opportunities and thought leadership.  

WPP (Gain Theory) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Gain Theory is a WPP-owned consultancy. For more information_, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.

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