Manager, Influencer Marketing

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

We're seeking a full-time Manager, Influencer Marketing. In this role, you will work closely with the Sales and Account Management teams to execute influencer partnerships for a variety of clients. This position is mostly remote but there will be monthly instances where coming into the NYC office is required.

RESPONSIBILITIES:

Influencer Sourcing

• Source influencers that fit the correct demographic and audience for each campaign
• Keep a pulse on trending influencers within the space to use for brand partnerships.
• Educate the team on influencer marketing tools to use these tools to assess and find ideal partners
• Use influencer marketing tools to assess and find ideal partners

Influencer Campaign Management

• Client communication throughout the campaign
• Primary communication of campaign information to influencer partners
• Manage the content creation process, ensuring all deliverables are met and that content is approved & posted in an efficient manner
• Review submitted & posted influencer content
• Communicate consistent updates with the internal Account Management team to communicate campaign updates to clients
• Organize campaign details in internal drives
• Orchestrate the contracting process with influencer partners
• Keep team informed on hurdles or flags throughout the campaign but problem solve to create solutions

Influencer Reporting

• Retrieve influencer results
• Develop insights from campaigns

Become expert in the Influencer Marketing space

• Establish and maintain long-term relationships with key contacts within the influencer space
• Stay informed of platform updates, specifically across Instagram, TikTok, Facebook, Pinterest and Twitter
• Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed 
• Help with influencer strategy development

QUALIFICATIONS AND EXPECTATIONS:

• You have 3-5 years experience in social media influencer strategy and execution and truly know the influencer space
• Proven ability to develop meaningful influencer relationships that result in authentic campaigns
• Strong project management skills with attention to detail
• Experience with paid social media in support of influencer campaigns
• Proven ability to negotiate legal contracts with influencers
• Experience working with influencer and content management tools
• Experience working with beauty creators
• Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
• Ability to work collaboratively as part of a cross-functional team