Associate Social Strategist

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur and a collection of social-first media brands, such as @cocktails and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

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Associate Social Strategist

We are looking for an associate social media strategist to help manage our women’s lifestyle brand, PureWow as well as other rapidly growing GMG social brands.

You will bring with you deep knowledge of social platforms, especially TikTok and Instagram. Plus, a ton of creative ideas and passion for women’s lifestyle content, spanning food, beauty, fashion and wellness.

You will be charged with helping to ensure all social content is optimized for performance KPIs and works towards hitting our follower growth and engagement goals, while also helping to build our lifestyle social brands and authority in our core verticals.

Roles & responsibilities: 

• You will work alongside the Associate Director of Social Strategy to spearhead strategic social initiatives across platforms 
• You will manage content posting across all priority social platforms, including Instagram, TikTok, and YouTube. 
• You will assist with managing the social content calendars and caption writing
• You will be responsible for daily community management and account engagement 
• You will identify daily trending topics relevant to the brands, develop content ideas, and bring them to life
• You will ideate original evergreen content ideas
• You will create video and static social content on a daily basis 
• You will contribute to and present regular reporting, content analysis and strategy recommendations
• You will keep a constant pulse on culture and what’s trending across platforms to help inform social content decisions

Experience: 

• Proven experience building social media audiences and running successful content strategies
• 1-3 years working for an digital publisher, agency and/or brand
• Experience creating social-first content 
• Great communication, organization, and analytical skills
• Strong knowledge of Adobe Photoshop
• You will be a proven creative and data-driven thinker who understands the importance of both art and science when it comes to social content success
• Strong knowledge of a video editing software, such as Premiere or CapCut 
• Experience working with pop culture, food, fashion and/or beauty content preferred