Creative Director, Social

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur and a collection of social-first media brands, such as @cocktails and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

We are seeking a dynamic and visionary Creative Director, Social to spearhead the creative direction for our client TikTok + Instagram handles. You will be instrumental in shaping engaging and innovative social content for our clients, ensuring alignment with brand objectives and client KPIs. This role requires a strong creative leader with a deep understanding of social media trends, a keen creative eye, and the ability to thrive in a fast-paced, collaborative environment.

Responsibilities:

• Creative Direction & Ideation: Provide overarching creative direction, vision, and feedback on all social content produced by the team. 
• Develops mood boards, high-level art/styling direction, and shot lists for social photo shoots.
• Creative Ideation: Lead and participate in brainstorms to generate innovative and platform-specific video concepts that resonate with target audiences.
• Creative Strategy & Planning: Define and outline the creative strategy for our client’s social content output across various social platforms (Instagram, TikTok, YouTube, etc.) in conjunction with our social strategy team. Stay ahead of digital trends and translate them into actionable creative approaches.
• Content Optimization: Ensure video content effectively balances brand priorities, performance best practices, and high creative standards to achieve external KPIs. Work closely with the social strategy team to optimize content for engagement and growth.
• Client Partnership & Nimbleness: Understand and navigate client partner expectations, ensuring creative output aligns with their objectives.
• Team Leadership & Development: Guide and mentor internal and external social creators, fostering their creative growth, autonomy and skill development in areas such as shooting, editing, and production. Manage workload, schedules, and provide constructive feedback.
• Creative Oversight: Oversee the creative vision and execution across ideation, storyboarding, shooting and editing across our brand, editorial, branded content and partner projects.
• Workflow & Process Improvement: Collaborate with key stakeholders to continuously develop and refine video workflows and processes for efficiency and creative excellence.
• Trend Awareness: Remain deeply entrenched in current social and pop-culture trends, events, and news, ensuring the team is agile and produces culturally relevant content.
• Talent & Resource Management: Identify and potentially manage freelance creator networks and production vendors as needed.

Qualifications:

• Minimum of 5-8+ years of experience in producing and developing social content and/or art direction for brands on social media.
• Proven experience in a creative leadership role, providing direction and strategy for social creative teams.
• A keen understanding of what drives performance and engagement on key social platforms like TikTok and Instagram.
• Demonstrated ability to ideate, develop, and execute successful social content.
• Strong project management skills with the ability to prioritize, manage multiple projects simultaneously, and meet deadlines.
• Excellent communication skills, both written and verbal, with the ability to articulate  creative concepts clearly and persuasively.  
• Experience directing talent and managing creators + creatives.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving client needs.
• A strong portfolio showcasing successful social video campaigns and creative leadership.

Bonus Points:

• Experience as a social creator
• Experience video editing with Adobe Premiere or similar software.
• Experience with graphic design tools across the Adobe Creative suite or similar software

Location: New York