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Content Creator

United States- New York, NY

Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

About the Role

We're building @cocktails into the premier digital destination for cocktail culture and we're looking for a creative strategist who thrives at the intersection of storytelling, analytics, and content production. This role will lead the evolution of our content strategy, helping us create platform-native content that grows audiences, drives engagement, and establishes @cocktails as the leading voice in the category.

You'll work alongside our Content Creator, elevating the team's creative capabilities through collaboration, coaching, experimentation, and a relentless focus on what resonates with audiences.

Responsibilities

Content Strategy & Innovation

  • Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms
  • Generate fresh, data-informed content concepts that balance trends with evergreen storytelling
  • Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations
  • Stay ahead of platform trends, algorithm changes, and emerging formats

Creative Leadership

  • Lead creative ideation sessions and maintain an active content pipeline
  • Produce high-quality, platform-native video content from concept through final edit
  • Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques
  • Experiment with new formats and creative approaches to continuously improve performance

Performance & Analytics

  • Analyze content performance across all platforms to identify actionable insights
  • Translate analytics into creative decisions, testing hypotheses and iterating based on results
  • Recommend strategic shifts based on performance trends and audience behavior

Team Development

  • Mentor and collaborate with the Content Creator to strengthen ideation, production,  and storytelling skills
  • Provide constructive creative feedback while fostering a collaborative and experimental environment
  • Help establish repeatable creative processes and best practices

Brand Growth

  • Help define and evolve the @cocktails brand voice across platforms
  • Identify opportunities for strategic partnerships, creator collaborations, and community engagement
  • Support initiatives that expand @cocktails beyond social media into a broader digital media brand

Qualifications

  • 5+ years creating high-performing social-first content for consumer brands or digital media
  • Demonstrated success growing audiences across multiple social platforms
  • Strong portfolio showcasing compelling short-form and long-form video content
  • Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent)
  • Deep understanding of social platform algorithms, audience behavior, and content trends
  • Experience interpreting analytics and using performance data to guide creative decisions
  • Exceptional storytelling instincts and attention to detail
  • Collaborative leadership style with experience mentoring or developing creative talent
  • Passion for food, beverage and lifestyle content

Success in This Role

After 12 months, you will have:

  • Elevated the overall quality and consistency of @cocktails content
  • Established a repeatable process for testing and scaling successful content formats
  • Helped grow audiences across multiple social platforms
  • Developed the Content Creator into a more confident, independent, and strategically minded creative
  • Built a performance-driven creative culture where analytics and experimentation guide decision-making
  • Played a key role in transforming @cocktails from a successful Instagram/TikTok account into a recognized multi-platform content brand

Key Traits

We're looking for someone who is:

  • Curious and relentlessly creative
  • Equal parts storyteller and analyst
  • Comfortable giving and receiving creative feedback
  • Proactive rather than reactive
  • Excited by experimentation and continuous improvement
  • Passionate about building a category-defining media brand

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits

Base Salary

$50,000 - $60,000 USD

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