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Content Lead - SEO

United States - Remote
About Us:
Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
 
With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role:

Gametime is seeking a creative, data-driven Content Marketing Lead to drive meaningful audience engagement and business growth through strategic content development. This role sits at the intersection of marketing, product, and brand, ensuring content is not only insightful and compelling but also supports core company goals. From PR earned media mentions to SEO traffic to product feature adoption.

The ideal candidate blends editorial instinct with performance marketing know-how, capable of scaling evergreen content across channels and surfacing the right stories at the right moment in the user journey.

 

Key Responsibilities:

50%: Content Development & Production

  • Drive incremental SEO traffic and revenue by crafting evergreen, insightful content to live in Gametime’s PR and social, website and CRM channels.
  • Monitor organic traffic performance and recommend insight-driven stories.
  • Maintain a content calendar and communications between internal & external partners.

 

30%: Guide Scalable Omni-channel Content Briefs

  • Develop content pieces aimed at driving product feature adoption
  • Expand engaging SEO content strategies (e.g., Fun things to do in Dallas) into social & CRM campaigns via omni-channel briefs

 

20%: Support development of new web + app content marketing features

  • Guide content module development with SEO and Product Management leads
  • Identify new storytelling mediums across web/app and marketing channels

 

Key Competencies:

Technical Skills:

  • Content Development: Strong writing and editorial skillset, adept at crafting content narratives that drive consumer engagement and conversion.
  • Content Analysis & Insights: Ability to monitor and interpret organic traffic data, assess campaign engagement rates, and use insights to recommend content topics.

SEO Tools: Experience utilizing SEO and LLM search tools like SEMrush, Profound, Google Trends, Google Ads Keyword Planner, and GA4 to develop and monitor content strategies is a plus.

Interpersonal Skills:

  • Editorial Collaboration: Track record of success in developing multi-media content collaboratively with writers, designers, external agencies, and freelance contributors.
  • Stakeholder Management: Keeping internal and external partners aligned through clear status updates, briefs, and performance insights.

Problem-Solving and Decision-Making:

  • Insight-Driven Ideation: Using performance data to brainstorm new topics and formats that will resonate with audiences and hit KPIs.
  • Experimentation & Iteration: Testing headlines, formats, and mediums (on and off site) to optimize performance and learn fast.

 

Minimum Qualifications:

  • Experience: 3-5 years of Content or Web Marketing experience
  • Certifications: None required
  • Other Requirements: n/a

 

Preferred Qualifications:

  • Education: Bachelors Degree in Marketing, Business, Visual Arts, English/Writing or similar field. 
  • Experience: Content marketing experience in consumer facing DTC businesses
  • Certifications: Google Analytics 4, AI tooling and SEO-related certifications are a plus.

 

Performance Metrics:

  • Increase SEO new user traffic +20% by developing new content programs that increase traffic & mentions from search and LLM engines, digital publishers and social media.
  • Increase website engagement rates and frequency +15% by developing content modules that serve fan needs throughout the live event ticket journey.

 

What We Can Offer:

  • Flexible PTO
  • Competitive salary & equity package
  • Monthly Gametime credits for any event ($1,200/yr)
  • Medical, dental, & vision insurance
  • Life insurance and disability benefits
  • Diverse Family-forming benefits through Carrot Fertility
  • 401k, HSA, pre-tax savings programs
  • Company offsites and meet-ups
  • Wellness programs
  • Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range

$124,483 - $146,450 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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