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Image Optimization Lead

United States - Remote
About Us:
Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
 
With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role

The Image Intelligence Lead is responsible for creating a new, pioneering function that fuses Generative AI (GenAI), photography, and quantitative experimentation to optimize how listings and events are presented on our platform. This role plays a crucial role in enhancing fan engagement and conversion by systematically deploying AI-driven imagery. The ideal candidate will be a builder who demonstrates key competencies in GenAI fluency, quantitative experimentation, and scalable system design to drive measurable business success.

Key Responsibilities

  • Image Strategy & Execution: Design, own, and execute end-to-end workflows for generating and testing listing, event, and in-app imagery using advanced GenAI tools (e.g., Midjourney, DALL·E, Stable Diffusion, Sora).
  • A/B Testing & Optimization: Own the experimentation strategy, running controlled A/B tests to measure and validate conversion and revenue lifts from different image sources, qualities, styles, and layouts.
  • System Operationalization: Architect and build scalable, repeatable processes that efficiently integrate human judgment with GenAI-based image creation and deployment to maximize ROI.
  • Fan-Centric Curation: Ensure all visuals resonate authentically with sports and music culture, enhancing the fan experience and building the company brand as a dynamic, fan-first marketplace.
  • Value Maximization: Continuously evaluate the cost and impact trade-offs between traditional photography, fully automated GenAI, and hybrid approaches to maximize visual impact and cost efficiency.

Key Competencies

Technical Skills

  • Generative AI Fluency: Deep, hands-on ability to use and troubleshoot cutting-edge GenAI image tools. Capacity to quickly learn and master new generative models and techniques.
  • Image Workflow Experience: Proficiency in photography or managing high-volume image workflows within a B2C marketplace or e-commerce environment.

Quantitative Skills

  • Quantitative Experimentation: Proficiency in designing, executing, and interpreting A/B tests with statistical rigor. Must be data-driven and capable of translating experimental results into actionable visual strategy.

Leadership/Mindset

  • System Design & Scaling: The ability to move beyond one-off execution to design robust, repeatable, and scalable workflows and processes that leverage technology to minimize manual effort.
  • Pragmatic Ownership (Manager/Doer): Acts as a high-output individual contributor who is equally comfortable executing complex tasks and designing the system for eventual delegation or automation. Takes full ownership of visual impact and outcomes.

Interpersonal Skills

  • Creative & Fan Acumen: A strong eye for visual appeal and design, coupled with a deep, authentic understanding of fan psychology in the sports and music domains.

Minimum Qualifications

  • Experience: 4+ years of hands-on experience in a visual content, creative operations, or product role, specifically at a B2C marketplace, e-commerce company, or high-volume digital platform.
  • Other Requirements: Proven ability to operate and deliver measurable results using Generative AI image tools in a commercial setting.

Preferred Qualifications

  • Experience: Direct experience in a role focused on Conversion Rate Optimization (CRO) or growth marketing where A/B testing imagery was the primary mechanism for driving results.
  • Experience: Photography interest and passion.

Performance Metrics

  • Conversion Uplift (Primary KPI): Achieve a measurable, statistically significant increase in event conversion rate and resultant total revenue attributable to GenAI imagery tested.
  • Visual Production Cost Savings: Demonstrate a reduction in cost per usable visual asset compared to traditional photography/manual creative methods.
  • Scalable Image Asset Velocity: Achieve a measured increase in the speed and volume of high-quality, deployable image assets (time-to-launch).
  • Visual Consistency & Quality Score: Successfully ensure a high percentage of critical listings have optimized, brand-aligned imagery, reducing instances of low-quality, inaccurate,  or missing visuals.

New Growth Lever Identification: Successfully pilot and quantify the impact of 1-2 new, strategic uses of imagery (e.g., personalized visuals, video generation) in the first year.

 

What We Can Offer:

  • Flexible PTO
  • Competitive salary & equity package
  • Monthly Gametime credits for any event ($1,200/yr)
  • Medical, dental, & vision insurance
  • Life insurance and disability benefits
  • Diverse Family-forming benefits through Carrot Fertility
  • 401k, HSA, pre-tax savings programs
  • Company off-sites and meet-ups
  • Wellness programs
  • Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range

$130,000 - $210,000 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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