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Research Analyst

New York

Who we are:

GCI Health, part of WPP, is the leading global health impact agency built to realize the future of health. We turn client innovation into health impact through engagements that transcend traditional communications. From molecules to the masses, we embrace the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific and the Middle East. Our services include pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs and clinical trial marketing.

GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade. 

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. 

Are you passionate about understanding people and telling stories with data? GCI Group is looking for a Research Analyst (Account Executive) to join our growing GCI Health Strategy and Insights team.

More about the role:

As an analyst at GCI Health on the Strategy and Insights team, you will be working across multiple accounts in the health and pharma sphere. This role is for someone with 1-3 years of working experience in research and analytics. The person coming into this role would have a passion for audience behavioral research and working knowledge of using digital/social analytics to develop insights about patient and stakeholder audiences. The person should also be interested in using data to measure and track programs against goals, identifying patterns in performance, and displaying strong attention to detail in reporting. In this role you will be supporting multiple projects and teams, overseeing reports and research from start to finish. We’re looking for someone who can be an all-around team player and leader, supporting both the internal team and external clients. The role reports to a Vice President in the analytics team.  

What you'll do:

  • Create research reports using and combining digital, social, or secondary data sets such as syndicated audience data, patient social listening, competitive auditing or influencer mapping 
  • Support ongoing weekly, monthly, or quarterly measurement reports that help measure ROI for various clients’ communications strategies, including, but not limited to, social media and traditional media data 
  • Develop audience personas based on data from multiple sources (social listening, syndicated, survey, search analysis etc.) to inform communications strategies and opportunities 
  • Analyze and report findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to the account team and senior leaders  
  • Develop relationships with account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients 
  • Support account teams and clients in determining KPIs (across paid, earned, owned, and shared channels) to help track performance 
  • Assist in new business research projects from research brief to insight generation 
  • Consult on social listening tools/monitoring for clients  
  • Serve as a specialist and advisor in research and analysis, to include: 
    • Staying up to date with trends, tools, and techniques – including AI innovations – and counseling clients, account teams, and other research team members on methodologies, tools, and best practices 
    • Developing new methodologies, reports, or product offerings to meet existing client needs and to drive new business 
    • Determine the best methodologies and tools to use to solve client challenges and deliver impact to their business 
  • Participate in agency Learning and Development opportunities as appropriate and as agreed upon with leadership 

Experience that contributes to success:

  • 1-3 years in a data analytics, research, or digital analytics-focused role 
  • The ability to manage multiple projects concurrently 
  • Intermediate Excel expertise (data management, pivot tables, vlookups)  
  • Communications, Data Science or Data related educations desired but not required  
  • Knowledge of the latest social and digital analytics tools and methodologies (e.g., SEO, GEO, Google Analytics, social listening tools, audience database tools, etc.) 

Knowledge of/Expertise in any or all of the following: 

  • Website analytics tools such as Google Analytics or Adobe Analytics 
  • Secondary databases and tools, such as Global Web Index or Morning Consult  
  • Survey design platforms such as Qualtrics or Pollfish 
  • Social media measurement and media monitoring tools, such as Brandwatch, Talkwalker, Netbase, Meltwater, Newswhip, or MuckRack 
  • Python, SPSS, Stata, SAS, R or similar statistical package capabilities 
  • Influencer analytics tools such as CreatorIQ, Traackr, or Tagger 
  • Meta, Twitter, Google YouTube and LinkedIn Channel Analytics 
  • Paid Media Data and Business Manager Data  
  • AI-driven tools and technologies, such as agents

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job. 

#LI-AB1

GCI Group is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

The base salary for this position at the time of this posting may range between:

$35,000 - $75,000 USD

You belong at GCI Health:

Our vision is for GCI, a Burson Group company, to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 

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