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Paid Media and Affiliate Manager

U.S. Remote

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.


GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you'll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future. 

Job Summary
We are seeking a results-driven Paid Media and Affiliate Manager to oversee our paid media campaigns and affiliate marketing programs. This role combines strategic planning, data-driven decision-making, and partnership management to drive customer acquisition, improve ROI, and expand our brand presence across digital channels.The ideal candidate will have a proven track record in paid media strategy and execution, affiliate program management, and performance marketing analytics.
 
Key Responsibilities:
Paid Media Management
  • Coordinating logistics on global paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and others.
  • Optimize campaigns to achieve KPIs including CPA, ROAS, and conversion rates.
  • Assist with inputs on media budgets and forecasting to ensure efficient allocation of resources.
  • Collaborate with creative and content teams to develop high-performing ad assets.
  • Analyze campaign performance and generate actionable insights through reporting tools like Google Analytics and platform dashboards.
Affiliate Program Management
  • Build, manage, and scale the affiliate marketing program, including recruiting new affiliates and nurturing relationships with existing partners.
  • Identify and onboard high-value affiliates and publishers to maximize revenue opportunities.
  • Monitor affiliate performance, ensure proper tracking and attribution, and manage payouts.
  • Collaborate with affiliates to create promotional content and campaigns that align with brand guidelines.
  • Stay informed on industry trends and identify new opportunities for affiliate growth.
Strategic Collaboration
  • Work closely with cross-functional teams (e.g., content, design, product, and sales) to align paid and affiliate strategies with overall marketing objectives.
  • Develop and present performance reports, key insights, and strategic recommendations to stakeholders.
Qualifications:
Required Skills & Experience
  • 3+ years of experience managing paid media campaigns (Google Ads, Facebook Ads, etc.).
  • 2+ years of experience in affiliate marketing, with a proven track record of managing successful affiliate programs.
  • Proficiency in analytics tools (Google Analytics, SEMrush, or similar) and affiliate tracking platforms.
  • Strong understanding of digital marketing concepts, including attribution models, audience targeting, and conversion funnels.
  • Excellent analytical skills and ability to translate data into actionable insights.
  • Strong relationship-building and communication skills for managing affiliate partners.
Preferred Skills
  • Experience with programmatic advertising and retargeting campaigns.
  • Familiarity with affiliate platforms like Partnerize, Impact, ShareASale, or CJ Affiliate.
  • Creative mindset with the ability to collaborate on ad concepts and visuals.

The anticipated compensation range for this role in the US market is $70,000 and $95,000. Compensation will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.

US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs.  Available paid leave may include paid time off, parental leave and holiday pay.

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.

United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.

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