Social Media and Marketing Manager

Genies is an avatar technology company powering the next era of interactive digital identity through Smart Avatars. With the Avatar Framework and intuitive creation tools, Genies enables developers, talent, and creators to generate and deploy game-ready Smart AI companions. The company’s technology stack supports full customization, AI-generated fashion and props, and seamless integration of user-generated content (UGC). Backed by investors including Bob Iger, Silver Lake, BOND, and NEA, Genies’ mission is to become the visual and interactive layer for the LLM-powered internet.

About the opportunity

Genies is building the identity layer for the next generation of games, AI characters, and interactive experiences. We’re looking for a Social Media and Marketing Manager to act as a central operator across our marketing efforts - owning execution, coordination, and momentum across social, content, and marketing campaigns.

This role goes beyond managing social calendars. You’ll function as a project manager and executor for ongoing marketing campaigns, product launches, and content initiatives, working closely with leadership, creative partners, agencies, and internal teams. You’ll help translate strategy into action, keep work moving across stakeholders, and ensure high-quality output consistently ships. This role will help oversee marketing execution across Genies’ suite of consumer and developer products

This is an ideal role for a marketing generalist who thrives in fast-moving environments, enjoys ownership, is chronically online with a strong pulse on culture and tech trends, and is excited to help shape how a brand shows up across channels.

What You’ll Be Doing:

Own and Execute Social Media Operations 

• Manage Genies’ social media presence across Instagram, TikTok, X, and LinkedIn
• Develop and maintain weekly and monthly social calendars across platforms
• Ensure consistent posting cadence and timely execution
• Adapt content appropriately per platform while maintaining brand voice and quality

Manage the Content Pipeline

• Manage the full content workflow: idea → brief → creation → review → publish → iterate
• Coordinate content production across internal contributors and external contractors
• Manage timelines, deliverables, and accountability for all content executors

Build and Engage the Community

• Actively engage with followers, commenters, and DMs across social platforms
• Serve as the first line of communication between the community and internal teams
• Build authentic relationships with the Genies audience and broader ecosystem
• Leverage social channels as a feedback loop for user and developer insights (UXR)
• Identify and develop collaboration opportunities with creators, partners, and other relevant accounts

Marketing Campaigns & Product GTM Support

• Support coordination and execution of larger marketing campaigns, product launches, and GTM initiatives
• Help translate campaign strategy and launch plans into clear timelines, deliverables, and execution checklists
• Coordinate across internal teams (product, engineering, design, comms) and external partners to keep launches on track
• Manage assets, approvals, and handoffs related to campaigns and product releases
• Ensure campaign and launch-related content is properly reflected across social channels

Research & Trend Monitoring

• Research viral content formats, hooks, and trends to inform creative direction
• Develop marketing reports to share with agencies, internal executors, and creative leads
• Stay current on social trends, tech developments, new platforms, and cultural moments
• Identify influencers, creators, and collaborators aligned with Genies’ brand and audience

Collaborate with External Agencies, Contractors, and Creators

• Coordinate execution and reporting from external agencies + contractors
• Coordinate asset handoffs between internal teams and external partners
• Develop and manage internal review processes to deliver clear, actionable feedback externally
• Ensure agency output aligns with brand, goals, and timelines

Marketing Analytics & Reporting

• Track and review performance across social channels and user acquisition efforts
• Manage marketing data in a clear, digestible format for daily and weekly reporting
• Surface insights on what’s working, what’s not, and where to iterate
• Support leadership with concise performance summaries and recommendations

What You Should Have:

Core Skills & Experience

• 3–6+ years experience in social media, content, or marketing roles (startup or fast-moving environment preferred)
• Strong understanding of social platforms, especially TikTok, Instagram, and X
• Proven ability to manage multiple workstreams and keep projects organized and moving
• Excellent written communication skills
• Experience coordinating with creatives, contractors, or cross-functional teams
• Comfort being the “owner” who keeps things running and holds timelines
• Experience building or managing online communities
• Basic content creation or editing skills (CapCut, Premiere, Canva, etc.)
• Familiarity with gaming, tech, internet culture, and/or creator ecosystems

Genies is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone.

Genies is a well-funded, fast-growing start-up that values innovation, creativity, and ownership. Our roles and their responsibilities are created with a breadth of scope that introduces each employee to exciting new challenges and opportunities that a growing start-up encounters. The actual base pay is dependent upon a number of factors, including: professional background, training, transferable skills, work experience, education, location, business and product needs, and market demand. The base pay range is subject to change and may be modified in the future. 

Starting Salary Range: $85,000 - $105,000 if annualized