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Associate Director, Regional Marketing & Product Management, Catalog Products

Piscataway, New Jersey, United States

About GenScript

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.

GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.

About ProBio

ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy (CGT), vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. In terms of plasmid service, ProBio supports the most clinical approvals for CGT drugs including mRNA vaccines, CAR-T in China. It is also the first GMP manufacturing platform to provide in vitro transcription (IVT) template linearized plasmids for mRNA vaccines and has supported several mRNA vaccine global enterprises to obtain clinical approvals. In terms of viral vector service, ProBio has a stable and high-yield viral vector platform.

Position: Associate Director, Regional Marketing & Product Management

Location: Piscataway, New Jersey

Report to: Global Head of Catalog Products Marketing 

Position Summary:

We are seeking a commercially savvy and scientifically grounded Associate Director of Regional Marketing & Product Management to lead the strategy and execution for our reagents (molecular biology, antibodies, proteins, cell lines) and instrumentation (purification systems, western blotting solutions, and cell isolation platforms) in US, EU and APJ.

This role combines regional product management with field marketing leadership, serving as the key driver for portfolio success in the region. You will be responsible for defining product strategy regionally, executing go-to-market plans, collecting market intelligence, and ensuring alignment across sales, marketing, and product development teams.

Key Responsibilities:

1. Regional Product Strategy & Lifecycle Management

  • Serve as the regional product owner for assigned reagent and instrument portfolios.
  • Define and execute regional product strategy, roadmap priorities, and lifecycle plans in alignment with global marketing and R&D.
  • Assess market trends, unmet needs, and competitive positioning to drive innovation and growth.

2. Go-to-Market Planning & Launch Execution

  • Lead regional planning and execution of new product introductions and portfolio expansions.
  • Define customer personas, messaging frameworks, pricing inputs, and sales tools.
  • Collaborate with global product managers to tailor solutions for local market needs.

3. Voice of the Customer & Market Intelligence

  • Gather and analyze customer feedback, user insights, and scientific trends to guide regional product refinement.
  • Conduct win/loss analysis, competitor benchmarking, and market sizing to inform business decisions.
  • Identify regional application trends (e.g., cell therapy, protein purification, immunoassays) to drive demand-focused strategy.

4. Cross-functional Collaboration & Sales Support

  • Act as the bridge between global product management, regional commercial teams, applications scientists, and technical support.
  • Equip sales teams with relevant tools, training, and positioning strategies tailored to regional priorities.
  • Monitor and report on regional performance metrics by product category.

5. Regional Campaign & Demand Generation

  • Support the planning and execution of integrated marketing campaigns to drive pipeline growth and brand awareness.
  • Collaborate with digital marketing, events, and content teams to build region-specific marketing assets.
  • Localize campaign messaging and scientific content to align with regional market sophistication and customer behavior.

6. Scientific Engagement & Market Development

  • Identify and engage with key opinion leaders (KOLs), collaborators, and early adopters in priority segments.
  • Represent the company at regional conferences, trade shows, and scientific meetings to strengthen visibility and collect field intelligence.

Qualifications:

Education & Experience：

  • Master’s degree in molecular biology, biochemistry, immunology, or related life science field; PhD or MBA is a strong plus.
  • 8+ years of experience in life science marketing or product management, preferably across both reagents and instruments.
  • Direct experience with portfolios including: molecular reagents, antibodies, proteins, cell lines, purification systems, western blotting, or cell isolation technologies.

Skills & Competencies:

  • Proven track record of regional product management and/or go-to-market success in scientific or technical markets.
  • Strong business acumen, strategic thinking, and scientific literacy.
  • Excellent communication, stakeholder management, and presentation skills.
  • Proficiency in CRM and marketing tools (Salesforce, Power BI, etc.).

Other Requirements：

  • Willingness to travel regionally (20–30%) for customer visits, training, and events.
  • Strong organizational and leadership skills with the ability to work cross-functionally in a matrixed environment.

Preferred Experience:

  • Familiarity with research workflows including protein purification, immunoblotting, cell analysis, or molecular biology.
  • Experience marketing to diverse customer segments including academia, pharma/biotech, and diagnostics.
  • Multicultural or multilingual communication skills are an asset.

#LI-EB1

#GS

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

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