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Digital Marketing Strategy Co-op

Boston, Massachusetts, United States

Digital Marketing Strategy Co-op

Looking for hands-on experience working alongside experienced consultants, strategists, and digital marketing experts? Genuine, a Boson-based digital marketing agency, is seeking a motivated and eager-to-learn co-op to support our Strategy team. This co-op offers an exciting opportunity to contribute to brand, digital, & creative strategy initiatives, new business efforts, and agency marketing activities. You will assist across various client and internal projects, developing a deep understanding of the digital marketing landscape and real-world tools & processes that drive agency growth.  

What You’ll Do: 

  • Gain hands-on experience with frameworks, processes, and systems for crafting effective communication and digital experience strategies by shadowing senior team members and providing support.
  • Participate in strategic sessions and client workshops to facilitate collaboration and ideation.
  • Assist with research for new business pitches, supporting the team with AI-assisted insight gathering and industry research under the guidance of senior team members.
  • Maintain an internal library of new business materials, such as case studies, capability presentations, and other relevant documents.
  • Support the implementation of the agency’s growth strategy, including efforts around marketing, content, and more. 

What You’ll Bring: 

  • Avid curiosity, a penchant for critical thinking, and a relentless desire to problem solve  
  • Strong interest in digital marketing, strategy, consulting, and business development.
  • Excellent listening skills and the ability to actively participate in meetings.
  • Strong communication skills, with the ability to present information clearly and professionally.
  • A proactive approach to learning and seeking out new knowledge and skills. 

 
Bonus Points: 

  • A baseline understanding of digital experience platforms and marketing technology (CMS, CRM).
  • Familiarity with research methodology and tools (site crawls, SEO, content entry, personas, journeys, goal- and KPI-setting).  

 
Why Genuine?  

  • Work in a vibrant, creative, and collaborative environment that offers the best of both worlds – a smaller agency where teams work closely together and collaborates regularly in an office with the biggest in the business.  
  • Gain real-world experience working on impactful projects with top-tier brands.
  • Receive mentorship and continuous learning opportunities from industry-leading professionals who make time to teach, mentor, and answer questions. 
  • Enjoy a supportive and fun team culture focused on innovation, creativity, and growth. 

 
Apply today – we’re excited to meet you!  

Additional Details:

  • Hybrid Schedule: Monday/Tuesday in office
  • Pay Rate: $24/hour

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2020, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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