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Product Marketing Manager
Oakville, Ontario - Canada
Who we are
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Product Marketing Manager who will help shape the Product Marketing craft at Geotab along with the role Product Marketing plays as the team grows & develops. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Product Marketing Manager, you will be a story-teller and market-facing expert in your product domain, contributor to strategy and roadmaps, and the owner of growth leading to market launch of your products through orchestration of the marketing team. You will need to work closely with Product Managers, Engineering, Sales and Marketing teams to ensure alignment and seamless execution of product marketing strategies. To be successful in this role you will be a self-starter with strong written and verbal communication skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
How you'll make an impact:
- Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world.
- Build the marketing roadmap for growth of your product area. Define how we’ll achieve the next level of growth.Bring your product stories to life with our marketing teams.
- Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.
- Tag team with Product Manager in terms of being the “voice” of the product. Catering the message and documents to the individual and sales teams needs.
- Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops.
- Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.
- Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns.
- Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.
- Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies.
- Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance of marketing campaigns associated with your product portfolio and product launches, providing detailed reports and recommendations for improvement.
- Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.
- Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.
What you'll bring to the role:
- 4+ years of work experience ideally in product marketing.
- Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field.
- MBA or other advanced degree in Marketing, Business, or a related field is highly valued.
- Certifications in digital marketing, product management, or related fields (e.g., Pragmatic Marketing, Google Analytics) are a plus.
- Excellent written and verbal communication skills.
- Organized. Keep multiple teams on track, and on message.
- Passion for technology and technical products.
- Ambitious. Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
- Strategic mindset, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
- Strong team player with the ability to engage with all levels of the organization.
- Experience with reporting or business analysis.
- Familiarity with product management tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
- Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
- Innovative thinker with a knack for developing unique marketing campaigns and strategies.
- Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
- Experience in the telematics industry is a plus.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
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