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Digital Content Creator
Who we are
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Digital Content Creator who will play a key role in creating and delivering engaging and inspiring content across Geotab’s social and digital platforms. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Digital Content Creator you will ensure our digital presence supports and enhances our reputation, brand and key marketing messaging and delivers our content effectively. The role will support the Associate Vice President of Digital Marketing in shaping the broader content strategy for a digital format. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including websites, social media and our community groups. The ideal candidate will be a motivated individual who is passionate about digital marketing and content creation. The role would suit a digital marketer looking for an opportunity in an emerging & quickly growing pillar of digital marketing or is looking to take the next step up in their career.
How you'll make an impact
- Plan, produce and create a program of digital content to be used across our digital channels, working with key stakeholders to transmute their message into engaging and effective digital formats.
- Position Geotab as a de facto leader in the industry through content creation driving our reputation, trust, and credibility.
- Utilize data to inform and enhance your storytelling ensuring content is effective and engaging.
- Engage with our community actively responding to comments and building strong customer relationships.
- Represent our brand comfortably in front of the camera bringing authenticity and energy to our content.
- Handle multiple priorities and assignments executing with rapid turnaround times. Capture trending moments in real-time to efficiently deliver high-quality content.
- Lead the content creation process for social media using various formats like Video, Audio and Interactive Content.
- Lead and manage our content creation strategy on YouTube through short form video content, microlearning, industry insights & valuable product information.
- Create a pipeline and feedback loop of user generated content through our Community and convert the key value into content for a social format.
- Create and edit various content types like short form video and audio for our digital channels in various formats like microlearning, customer stories, industry news and product insights.
- Create and edit social posts including imagery and content for our digital channels in various formats like organic posts, carousel posts, text ads, and other social formats
- Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
- Become and help convert internal SMEs into brand champions online through building and assisting in a content creation strategy to amplify internal stakeholders.
- Monitor, analyze and report on the performance of content and social platforms using tools like Google Analytics, YouTube Analytics, Hootsuite feeding back to stakeholders and using the data to inform future content creation ideas.
- Monitor Social Trends and industry news and actively shift content creation strategy to align.
- Use a variety of digital publishing tools and platforms to deliver content.
- Collaborate with the Social Communications Manager for ideation and management of a content creation schedule that includes inspirational, informative and engaging content that aligns with our broader communications strategy.
- Collaborate with the Community Manager to deliver an integrated content strategy & message across our community on social and our community website.
- Collaborate with Performance Marketing to analyze and report on performance of content towards the overall marketing objectives.
- Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support. Remain current with our policies and procedures.
- Attend, report on, and create a content pipeline through industry events, meetings, or functions.
- Proofread as required.
What you'll bring to the role
- 5-8 years of experience in digital content creation, social media marketing and/or digital marketing.
- Strong Visual Storyteller with the ability to take a message and convert into a visual format.
- Energy, passion and proven experience in producing digital content and digital best practice.
- Ability to present and be comfortable in front of the camera bringing enthusiasm to the brand
- Highly skilled writer with a strong sense of graphic design and brand identity management.
- Strong understanding of SEO concepts and strategies and their impact on visibility.
- Collaborator and relationship builder with the ability to develop a strong understanding and desire to do what’s best for the team and Geotab’s business objectives.
- Understanding of and experience educating internal stakeholders on evolving trends in social media.
- Proven history of successfully getting internal subject matter experts to leverage social media as a thought leadership platform and amplifying their presence
- Experience with digital publishing tools such as Hootsuite, Web Content Management Systems, and YouTube.
- Multimedia Expert with experience and ability to create, edit, and publish content in a wide variety of multimedia formats such as Audio, Video, and Interactive Content.
- B2B Marketing Expert who understands the nuance between B2C and B2B social content.
- Up-to-date with the latest trends and best practices in social media management and online marketing and measurement.
- Strong time management and organizational skills. You have the ability to work with minimal supervision and prioritize projects accordingly.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
- Experience with video editing software (e.g. Premiere Pro, Final Cut Pro, CapCut) or similar software.
- Understanding of visual design principles and best practices.
- Strong proofreading and written communication skills.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Alex Cocq at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.Apply for this job
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