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Segment Campaign Manager - Vocational

Oakville, Ontario - Canada

Who we are

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Segment Campaign Manager your key area of responsibility will be developing and executing end-to-end segment marketing strategies to drive customer acquisition, expansion, and retention. This includes collaborating with cross-functional teams to bring strategies to market, optimizing lead flow into the pipeline, analyzing campaign performance for ROI, managing various marketing program executions, delivering targeted ABM and Always On initiatives, and becoming a segment expert to inform messaging. You will need to work closely with segment marketing, product marketing, channel marketing, business development, digital and creative teams, Marketing Automation, Revenue Operations, and Sales teams, as well as external agencies and vendors.

To be successful in this role you will be a creative and analytical marketing professional with strong collaboration and project management skills. In addition, the successful candidate will have proven analytical and budget management abilities to optimize campaign performance and ROI. Expertise in full-funnel marketing, lead nurturing, and pipeline management, coupled with a passion for understanding market segments and delivering measurable results, is essential.

How you'll make an impact

  • Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.

  • Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.

  • Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.

  • Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.

  • Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.

  • Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.

  • Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference “Connect” with segment campaign plans and programs.

What you'll bring to the role

  • 5-8 years of experience in B2B Saas marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making.

  • Previous experience in the Commercial Transportation Vocational segment including Construction, Utilities, Oil and Gas, Mining, Agricultural and Forestry, Warehousing, Telecom, Towing, Armored Car, Landscaping, Air, Rail and ship transportation or comparable sub-segments is highly preferred. 

  • Previous industry experience in telematics, connected transportation solutions, B2B IT or software industry marketing,  or comparable experience is a strong asset.

  • Exceptional verbal and written communication skills, with the ability to effectively lead, influence, and collaborate across all organizational levels.

  • Strategic, data-driven, and results-oriented mindset with a focus on achieving objectives.

  • Strong ability to stay current with emerging technologies and technical aptitude, including proficiency in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Salesforce Marketing Cloud), workflow tools (e.g. Jira), Google Suite, and AI tools (e.g., Gemini, ChatGPT) for campaign planning, content creation and data analysis.

  • Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo is preferred.

  • Excellent interpersonal skills, including diplomacy, negotiation, conflict resolution, and relationship management.

  • Adaptability and resilience to thrive in a fast-paced environment with evolving priorities and deadlines.

  • Proactive and resourceful with a willingness to take initiative, propose innovative ideas, and adapt to change within a dynamic, flat organizational structure.

  • Strong project management skills, including the ability to identify needs, develop solutions, and manage projects from inception to completion.

  • Collaborative team player with the ability to engage effectively with stakeholders at all levels.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 

Why job seekers choose Geotab

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

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Geotab’s Voluntary Self-Identification Survey

Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary. Opting not to participate will not impact your job application in any way. Information obtained will not be associated with your name or job application in any identifiable manner. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts. The information collected in this survey is only available to HR staff and Geotab data scientists to view in aggregated data format and not on an individual basis. Your answer will be maintained confidential and not be seen by selecting officials or anyone else involved in making hiring decisions.

Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

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