Event Communications Specialist
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Events Communications Specialist who will be responsible for the creation, and management of compelling content that drives engagement and achieves business objectives. This role requires a versatile professional with strong writing skills, a solid understanding of digital marketing channels, and practical experience with web and content management systems. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As an Events Communications Specialist your key area of responsibility will be to transform strategic goals into impactful digital, video and print experiences, supporting event promotion, brand positioning, and revenue generation. You will be responsible to contribute to a wide array of projects that span digital, print, motion, environmental, experiential, and interactive applications. You will need to collaborate closely with senior creative leaders and an integrated team of stakeholders, ensuring content is aligned with overall business strategies and objectives and is executed in the most impactful manner possible.
How you'll make an impact:
- Create, draft, and edit a wide variety of engaging and persuasive content across digital and print channels.
- Develop compelling copy for email marketing campaigns, including multi-stage email journeys designed to drive registration and engagement.
- Produce concise and impactful content for web pages, digital banners, social media posts, short-form blog articles, and other promotional materials.
- Draft planning documents, creative briefs, event program content, brand standards, and other communication assets.
- Working with the Sr Creative Operations Manager, contribute to strategic discussions, providing opinions and expertise particularly upon the execution of content strategies from concept to completion.
- Evaluate the impact and value of content initiatives to the organization, ensuring alignment with overall brand and go-to-market strategies.
- Gather intelligence through internal meetings, discussions, and research to understand strategic priorities, market position, and competitive landscape.
- Oversee the ongoing execution and successful implementation of content, including managing deliverables from external agency partners.
- Manage and edit content within various platforms including the Geotab Content Management Systems (CMS), the Events instance of Cvent and other platforms targeted specific audiences and stakeholders.
- Ensure proper formatting, tagging, and deployment of digital assets across relevant channels.
- Ensure all content consistently adheres to Geotab brand guidelines, voice, and tone, maintaining the highest quality standards.
- Provide strategic brand and creative guidance to internal and external design resources to ensure visual and content alignment.
- Collaborate closely with Geotab employees and cross-functional stakeholders (e.g., Sales, Events, Product) to plan, execute, and evaluate content projects and campaigns.
- Support knowledge transfer by training internal team members on content processes and guidelines for successful asset delivery.
- Provide other related contractor services as assigned to support department planning and project discussions.
What you'll bring to the role:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 3-5 years of progressive experience in content creation, copywriting, and digital marketing, ideally within an events or B2B technology context.
- Demonstrated ability to write clear, concise, and engaging copy for diverse digital and print channels (email, web, social, blog).
- Proven understanding of content management systems (CMS) and hands-on experience with web content editing. Experience with event management platforms (e.g., Cvent) is highly desirable.
- Familiarity with email marketing platforms and the development of email journeys.
- Strong strategic thinking, project coordination, and organizational skills.
- Excellent verbal and written communication abilities, with keen attention to detail.
- Ability to manage multiple priorities and work effectively in a fast-paced, collaborative environment.
- A strong portfolio showcasing relevant writing samples is required.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
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