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Associate Vice President, Integrated Marketing

Oakville, Ontario - Canada

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Associate Vice President, Integrated Marketing who will serve as Geotab’s strategic leader for demand generation, campaign excellence, and content marketing. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Associate Vice President, Integrated Marketing your key area of responsibility will be leading a high-performing team responsible for developing and executing global and segment-level campaigns, shaping and governing content marketing, and enabling market, segment, and channel teams with campaign frameworks and assets. You will need to work closely with product Marketing, Strategic Communications, Digital Marketing, Segment Marketing, Channel Marketing, and Sales Enablement. This collaboration ensures Geotab’s story is clear, compelling, differentiated, and impactful across all channels, ideal customer profiles (ICPs), and customer journeys.

To be successful in this role you will have proven competence in campaign analytics, content performance measurement, and modern digital marketing tools (including AI/LLM-enabled approaches). In addition, the successful candidate will be an inspirational people leader and excellent communicator, with a passion for building elite, engaged teams.

How you'll make an impact:

  • Own the strategy, planning, and execution of all global/horizontal (cross-segment, non-industry specific) and segment-specific (i.e. industry, fleet size) marketing campaigns, from initial ideation to measurable impact.

  • Develop demand generation strategies and campaigns that meet a buyer journey continuously being transformed by AI, LLMs, and technology.

  • Lead a team in developing thought leadership programs and high-visibility, multi-channel campaigns (online and offline) that reinforce Geotab’s market position, drive demand, and decisively support revenue growth.

  • Build and manage the corporate campaign calendar, ensuring alignment with corporate and segment priorities and coordination with global and regional teams.

  • In close partnership with Business Development, Digital Marketing and Segment Marketing, develop and oversee scalable ABM strategies and programs that focus on key enterprise accounts, high-value customer clusters, and strategic targets across priority segments.

  • Design and launch integrated horizontal ABM campaigns—including tiered content, digital plays, offline events, and targeted outreach—that drive engagement, expansion, and displacement opportunities within named and strategic accounts.

  • Supply best-practice ABM frameworks, playbooks, and assets to enable segment, regional, and sales/account teams to execute coordinated account-based initiatives at scale.

  • In close partnership with Business Development, Digital Marketing and Segment Marketing, develop and oversee scalable ABM strategies and programs that focus on key enterprise accounts, high-value customer clusters, and strategic targets across priority segments.

  • Design and launch integrated horizontal ABM campaigns—including tiered content, digital plays, offline events, and targeted outreach—that drive engagement, expansion, and displacement opportunities within named and strategic accounts.

  • Supply best-practice ABM frameworks, playbooks, and assets to enable segment, regional, and sales/account teams to execute coordinated account-based initiatives at scale.

  • Synthesize competitor activities, market trends, and buyer research into actionable insights and demand generation strategies.

  • Integrate and uphold competitive differentiators and Geotab's unique selling propositions across all marketing campaigns, channels, and content.

  • Lead development of programs and content (e.g., competitive ‘why Geotab’ guides, success stories, campaign tools) supporting marketing, sales and partner enablement.

  • Partner with Product Marketing, RevOps, and analytics teams to refine competitive campaign tactics based on win/loss analysis and real-time market feedback.

  • Partner with Product Marketing and Digital Marketing to ensure an effective presence on software and technology review sites to support customer/buyer confidence and demand generation.

  • Serve as a key liaison with Product Marketing, Segment/Industry Marketing, Digital, Creative, Channel, and Sales Enablement, ensuring alignment, messaging consistency, and collaborative campaign execution.

  • Operate as the center of excellence for global/horizontal campaign best practices and content standards, supporting region/segment marketers to maximize impact and maintain brand alignment.

  • Build and mentor a high-performing, engaged team; create a culture of creativity, innovation, accountability, and pipeline impact.

  • Streamline workflow and reporting to focus on value creation and employee engagement, not unnecessary processes.

  • Identify and pilot innovative approaches leveraging AI, analytics, new content formats and marketing channels.

What you'll bring to the role:

  • Bachelors in related field.

  • Equivalent combination of education and/or work experience in related field may be substituted.

  • 10+ years in B2B or SaaS marketing, with 5+ years leading high-performing teams responsible for cross-segment/global campaigns, content strategy, or demand generation.

  • Deep experience in creating and governing pillar/horizontal marketing programs at scale within a technology/SaaS environment.

  • Demonstrated ability to distill competitive intelligence, drive market differentiation, and shape content that accelerates pipeline and revenue.

  • Deep experience with budgeting, performance analytics, and ROI optimization for full-funnel marketing programs.

  • Adept at leading through influence and partnership in matrixed organizations (across Product, Segment Marketing, Sales, and Operations).

  • Proven competence in campaign analytics, content performance measurement, and modern digital marketing tools (including AI/LLM-enabled approaches).

  • Inspirational people leader and excellent communicator, with a passion for building elite, engaged teams.

  • 8-10 years experience with B2B and/or SaaS Marketing.

  • 5-8 leadership experience.

  • 3-5 years required supervisory experience.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

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Geotab’s Voluntary Self-Identification Survey

Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary. Opting not to participate will not impact your job application in any way. Information obtained will not be associated with your name or job application in any identifiable manner. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts. The information collected in this survey is only available to HR staff and Geotab data scientists to view in aggregated data format and not on an individual basis. Your answer will be maintained confidential and not be seen by selecting officials or anyone else involved in making hiring decisions.

Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

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