Media & Stakeholder Relations Manager
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Media & Stakeholder Relations Manager who will own the North America stakeholder and media relations strategy, drive executive visibility, and lead our industry analyst relations program — positioning Geotab as a leader in the conversations defining the future of connected transportation, fleet technology, and smart mobility. This role shapes how Geotab is understood by policymakers, industry analysts, media, and senior industry leaders. If you love strategic communications and building influential relationships across government, media, and industry, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Media & Stakeholder Relations Manager, your key area of responsibility will be shaping Geotab's external reputation and positioning across North America. You will own and execute North America stakeholder and regional media relations plans, plan and run government and high-level customer visits with the CEO and C-suite — from briefing materials and agendas to flawless day-of execution and strategic follow-up. You will build and maintain a dynamic stakeholder map, contribute to the development of external policy positions, and draft opinion pieces, bylined articles, and position statements for senior executives. You will build and manage relationships with industry analysts to ensure Geotab is well-represented in briefings, competitive rankings, and market assessments, and serve as a media spokesperson while preparing executives for interviews, press conferences, panels, and podcast appearances.
To be successful in this role you will be a strategic and politically astute communicator with an established network of North America journalists and editors at national, business, and trade outlets. You will bring strong writing and storytelling ability, comfort with media analytics and share-of-voice data, and the capacity to simplify complex technology and policy concepts for diverse audiences. In addition, the successful candidate will be a collaborative cross-functional partner who works seamlessly with marketing, product, legal, and sustainability teams to ensure alignment on messaging and integrated public affairs campaigns.
How you'll make an impact:
- Own and execute Geotab's North America stakeholder and regional media relations plans, driving measurable improvements in share of voice and media quality
- Plan and execute government and C-suite customer visits — including briefing materials, agendas, and strategic follow-up — to strengthen executive visibility and key stakeholder relationships
- Build and maintain a dynamic stakeholder map that identifies, prioritizes, and tracks key external decision-makers, influencers, and emerging voices across government and industry
- Draft opinion pieces, bylined articles, and position statements for senior executives, ensuring a distinctive, authentic voice that advances Geotab's leadership narrative
- Build and manage relationships with industry analysts to ensure Geotab is well-represented in briefings, reports, competitive rankings, and market assessments
- Shape Geotab's external profile through regional media, speaking engagements, digital platforms, and thought leadership content on key industry topics
- Serve as a media spokesperson and prepare executives for interviews, press conferences, panels, and podcast appearances
- Track and report on the measurable impact of stakeholder and media relations activities — including share of voice, media quality, analyst sentiment, and engagement — using insights to refine strategy
What you'll bring to this role:
- Bachelor's degree in Public Relations, Communications, Public Policy, Journalism, or a related field — or an equivalent combination of education and experience
- 5–8 years of experience in a public affairs, media relations, or strategic communications role with a focus on stakeholder engagement, executive visibility, policy development, thought leadership, industry analyst relations, and North America media relations — ideally in a B2B technology, IoT, or mobility environment
- Established relationships with North America journalists and editors at national, business, and trade outlets (brings a media network, not just media experience)
- Strong writing and storytelling skills with a track record of crafting executive thought leadership, opinion pieces, and policy positions
- Experience supporting industry analyst relations and competitive ranking and evaluation processes
- Familiarity with media analytics tools and comfort interpreting share-of-voice data to inform and demonstrate communications strategy impact
- Willingness to travel within the U.S., Canada, and internationally as needed (estimated 20–30% travel)
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.Apply for this job
*
indicates a required field