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Marketing Coordinator

Pittsford

Pay Range:

$27 - $29 per hour

Summary of Position: 

This role is the liaison between the practice and our target referring dental practices, schools, and other community organizations as well as the manager of our practice level social media channels. This person will possess several key qualities including having strong customer service skills, being congenial, compassionate, creative, proactive, analytical, supportive, organized, self-managed and sales-minded. This person will be an out-of-the-box thinker always looking for new ways to both make the biggest impact within our community and bring in new patients. This person will represent the practice in a positive light, embodying everything that we stand for. 

Essential Job Responsibilities:  

  • Prepare reports relating to KPIs for the organization and be prepared to present findings. 
  • Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers. 
  • Create marketing outreach plan for referring dentists, schools and community organizations.  
  • Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns. 
  • Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines. 
  • Make it a goal to visit with the doctor on every visit. 
  • Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter. 
  • Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (ex: social media giveaways). 
  • Create travel schedules/routes that are the most efficient use of the business' time. 
  • Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners. 
  • Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries. 
  • Collaborate with Doctors, practice leadership, and Orthodontic Partners’ marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement. 
  • Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc. 
  • Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns. 
  • Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool. 

  • Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel. 
  • Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels. 
  • Assist with phone handling, scheduling, and general administrative tasks as needed by the organization. 
  • Update Hubspot after each outreach interaction with partner contact information and follow-up items. 
  • Attend regularly scheduled marketing meetings with a prepared agenda. 

Knowledge, Skills and Abilities:  

  • Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded 
  • Exceptional customer service skills 
  • Out-of-the-box thinker 
  • Affinity of analyzing data 
  • Detail-oriented 
  • Exceptional communication skills, both verbal and written 
  • Possess strong leadership qualities, highly organized, self-motivated and holds one’s self accountable to high standards of excellence 
  • Self-starter who proactively takes initiative 

Education and Experience:  

  • High School Diploma, GED or equivalent required  
  • Proficient in Microsoft Office Suite 
  • Marketing & sales experience is desirable, but not required if candidate is exceptional 

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