Director of Enrollment Growth

Company Overview

Guidepost Global Education & Cosmic Education Group is a leading provider of world-class education, dedicated to nurturing the potential of every child. We operate the world’s largest Montessori network, under brand ‘Guidepost Montessori’ and ‘Nest Pre-school’ with more than 100 schools across the United States and Asia. We are committed to building teams that are passionate about making a difference in the lives of children and families, fostering an environment where our educators and staff can thrive and grow.

 

Core Responsibilities

Own Enrollment Growth Across the Full Funnel

• Lead the end-to-end enrollment funnel from lead generation through inquiry, tour, application, registration, and start

• Set strategy and execution plans to improve enrollment outcomes across schools and regions

• Help schools achieve the enrollment targets set by the school leadership team

• Identify funnel bottlenecks and implement changes to improve conversion at each stage

• Drive accountability around lead follow-up, family experience, and enrollment outcomes

Lead Marketing and Admissions as One Integrated Function

• Partner closely with the existing marketing / member center team to align demand generation with enrollment priorities

• Ensure marketing activity is tied directly to school-level enrollment goals, capacity needs, and conversion performance

• Help shape messaging, campaigns, content, and parent communications based on what is actually converting

• Create stronger linkage between top-of-funnel activity and on-the-ground school execution

• Ensure a consistent and high-quality prospective parent experience across all touchpoints

Build Sales Capability Across Heads of School and Frontline Teams

• Train Heads of School and admissions-facing staff to become more effective in tours, consultations, follow-up, and closing

• Develop playbooks, scripts, talk tracks, objection handling, and follow-up standards

• Coach teams on consultative selling, parent communication, urgency, and conversion discipline

• Build a stronger culture of responsiveness, ownership, and commercial execution within schools

• Support school leaders in using data to manage pipeline and improve conversion

Improve Conversion, Process, and Speed-to-Lead

• Define and monitor key funnel metrics including lead response time, inquiry-to-tour conversion, tour-to-application conversion, application-to-enrollment conversion, yield, and customer acquisition cost

• Improve the consistency and quality of follow-up across channels

• Standardize best practices while allowing room for local market nuance

• Work with teams to improve CRM usage, reporting discipline, and enrollment process execution

• Build scalable operating rhythms for weekly funnel review and action planning

Use Data and AI to Modernize Enrollment

• Use AI and automation tools to improve lead management, communications, reporting, and workflow efficiency

• Develop dashboards and performance reporting that provide real-time visibility into pipeline health and enrollment risk

• Help the organization move toward a more AI-enabled approach to marketing, admissions, and parent engagement

• Identify areas where automation can reduce manual work and improve conversion speed and consistency

Partner Cross-Functionally to Support Growth

• Work with school operations, school leadership, programs, and regional leadership to ensure schools are set up to convert interest into enrollment

• Support launch and expansion efforts in new and developing markets

• Provide clear insight on demand trends, competitive pressure, parent objections, and market feedback

Success Measures

Success in this role will be measured by improvement across key growth and enrollment metrics, including:

• Lead volume and lead quality

• Speed-to-lead and follow-up consistency

• Inquiry-to-tour conversion

• Tour-to-application conversion

• Application-to-enrollment conversion

• Customer acquisition cost

• Campus-level enrollment attainment versus target

• Quality and consistency of school-level sales execution

 

Qualifications

We are open to candidates from both education and adjacent consumer-facing sectors. Strong candidates may come from:

• Degree in Business, Education, Marketing, or a related discipline

• 5+ years of experience in enrollment, admissions, sales, growth, or commercial leadership roles within education, consumer-facing, or high-growth organizations

• Demonstrated track record of owning or materially improving enrollment, admissions, or sales funnels with measurable conversion and performance outcomes

• Strong parent- and customer-facing instincts, with proven ability to engage, advise, and convert through consultative interactions

• Hands-on experience coaching, guiding, and developing frontline teams and managers to improve execution and results

• Strong capability in funnel management, CRM usage, data analysis, and performance reporting to drive accountability

• Experience working cross-functionally with marketing, school leaders, or commercial teams to align strategy and execution

• High comfort with process design, operational rigor, and working in fast-paced, high-accountability environments

• Familiarity with AI tools and workflow automation to improve efficiency, coaching, and performance management

• Excellent communication skills in English; Mandarin proficiency strongly preferred

What We Are Looking For

We are looking for a builder. Someone who is excited to take a function that is partly in place, but not yet fully integrated, and help turn it into a stronger, more disciplined, more commercial enrollment engine.

This role is especially well suited for someone who understands that in a school setting, growth does not come only from better marketing. It also comes from better follow-up, better tours, better parent conversations, stronger conversion habits, and greater consistency at the school level.