Job Application for Associate Director, Marketing Technology at Gibson Dunn

New

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. The firm’s work is distinguished by a unique combination of precision and vision.

Based in New York, the Associate Director, Marketing Technology will architect and lead a best-in-class, global marketing technology function for Gibson Dunn. This leader will leverage AI, automation, and analytics to modernize marketing operations and power client engagement, business development, and brand growth. Combining strategic vision, technical fluency, and operational discipline, the Associate Director, Marketing Technology will transform how Gibson Dunn connects with clients through insight-driven marketing.

Global Impact: Your work will define the marketing technology roadmap for a firm operating at the highest levels of law and business worldwide.

Innovation at Scale: Lead the transformation of Client Experience and Communications function, leveraging cutting-edge tools—including AI-driven design solutions—to deliver exceptional work efficiently and strategically.

Collaborative Culture: Partner with senior leaders, lawyers, and professionals across diverse practices and regions to bring bold ideas to life.

Professional Growth: Build and mentor a world-class marketing technology team in a B2B environment.

This role reports to the Chief Client Experience & Communications Officer and will collaborate with colleagues across the Client Experience & Communications team, IT, Business Development, and practice leadership worldwide.

Responsibilities include:

Marketing Technology & Strategy Governance

Define and execute a global martech roadmap that aligns with firmwide business goals, marketing strategy, and client engagement priorities.
Lead platform evaluation, selection, and implementation—from initial recommendation through ongoing optimization and governance.
Oversee all marketing systems (CRM, CMS, marketing automation, analytics, email, social, digital asset management) to ensure integration, reliability, and data integrity.
Partner with IT and digital teams to connect martech platforms with firmwide systems (e.g., CRM, Foundation, Finance, HR, CMS).

Digital Transformation & Innovation Leadership

Champion the firm’s innovation agenda, introducing AI-powered and data-driven solutions that enhance marketing productivity and client experience.
Collaborate with executive stakeholders to operationalize new technologies through structured pilot programs and change-management plans.

Campaign Activation, Automation & Personalization

Activate multi-channel marketing campaigns through automation, personalization, and advanced segmentation.
Drive adoption of marketing automation tools to improve efficiency and consistency across regions and practices.
Ensure all campaign activity aligns with brand standards, data compliance, and firmwide business priorities.

Project & Program Management

Oversee complex, multi-stakeholder martech initiatives from concept through delivery, managing scope, timelines, budgets, and outcomes.
Establish repeatable workflows, governance frameworks, and KPI dashboards to monitor adoption, efficiency, and ROI.
Institutionalize best practices for project intake, prioritization, and cross-functional resource allocation.
Implement structured project management methodologies (e.g., Agile, Waterfall, or hybrid) suited to the firm’s operating model.
Coordinate with IT, vendors, and business sponsors to ensure successful delivery, risk mitigation, and stakeholder satisfaction.

Data, Analytics & Insights

Establish frameworks for performance tracking, reporting, and visualization leveraging Power BI, Tableau, GA4, or similar tools.
Define and implement measurement programs to demonstrate ROI and guide continuous optimization across the Client Experience & Communications organization.
Lead data-driven decision-making across team and executive stakeholders, demonstrating and cultivating best practices at all levels.

Compliance, Data Quality & Privacy

Establish and govern adherence to data quality, privacy, and compliance standards.
Ensure all martech operations meet global data protection laws (GDPR, CCPA, etc.) and firm risk management protocols.
Champion firm-wide data stewardship.

Innovation & Emerging Technology

Identify and evaluate emerging tools—including AI-assisted marketing, predictive analytics, personalization engines, and client intelligence platforms—to enhance efficiency and engagement.
Develop, pilot, and scale AI use cases for Client Experience & Communications team.
Stay ahead of evolving technologies and trends to maintain a modern digital ecosystem.

Vendor Management & Operational Excellence

Evaluate, negotiate, and manage relationships with martech and analytics vendors, agencies, and technology partners.
Lead RFP processes for new and enhanced platforms, ensuring value, innovation, and alignment with firm goals.
Manage budgets and operational processes for global martech initiatives.

Leadership & Collaboration

Build scalable global martech team, mentoring specialists and fostering a culture of innovation, accountability, and continuous improvement promoting growth and retention.
Partner closely with business development, digital, and IT teams to design and deliver end-to-end campaign creation, management, and measurement.
Communicate effectively with senior partners and executives, translating technical concepts into business outcomes.

Qualifications:

MarTech Architecture Expertise – Deep knowledge of CRM (InterAction), CMS (WordPress), and marketing automation platforms (Vuture, Marketo, HubSpot, Pardot, Salesforce Marketing, or similar).
Data Quality, Integration & Analytics – Skilled at establishing and maintaining data quality; experienced with APIs, data ecosystems, and analytics tools (Power BI, Tableau, GA4).
Governance & Compliance – Strong understanding of global data privacy, security, and compliance standards (GDPR, CCPA).
Vendor & Budget Management – Proven ability to evaluate, negotiate, and manage vendors, RFPs, and technology budgets.
Project & Change Management – Track record of leading complex implementations and driving adoption across partnership-based organizations.
Cross-Functional Collaboration – Adept at partnering with IT, communications, and business partners to align technology and business goals.
Leadership & Team Development – Demonstrated ability to recruit, mentor, and manage high-performing technical teams across regions.
Innovation Mindset – Forward-looking leader with awareness of emerging tools (AI, predictive analytics, personalization engines) and their practical application in professional services.
Global & Cultural Awareness – Experience managing technology operations across multiple regions, languages, and markets.

Experience:

15+ years leading marketing technology or digital transformation in a global, B2B, or professional services environment.

Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local law.

Compensation & Benefits:

The annual compensation range for this position is $250,000 - $275,000. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.

#LI-Hybrid

______

For technical difficulties with our online application, please contact us at staffrecruiting@gibsondunn.com. Our recruiting support team will respond as soon as possible.

______

Gibson Dunn is committed to ensuring equal employment opportunities for all qualified applicants, including individuals with disabilities. We strive to ensure an inclusive and accessible hiring experience. The Firm will provide reasonable accommodations to qualified individuals with disabilities to enable participation in the application and recruitment process, unless doing so would impose an undue hardship, in accordance with applicable laws and regulations.

If you require a reasonable accommodation to complete an application, participate in an interview, or otherwise take part in the recruitment process, please contact us at recruiting-accommodations@gibsondunn.com. Please note, this is a dedicated email inbox established exclusively to assist applicants with accommodation request related to the recruitment process. Inquiries about the status of an application or other non-accommodation matter will not receive a response.

First Name

Last Name

Preferred First Name

Country

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

School

Select...

Degree

Select...

Discipline

Select...

List any aliases or other name(s) you have used or currently use or indicate N/A.

Please provide your full home address.

Are you over the age of 18?

Select...

Have you previously applied to or worked for Gibson Dunn (including through an employment agency)?

Select...

If so, when were you employed or when did you apply?

List all close personal and professional connections employed by Gibson Dunn and their relationship to you, or indicate N/A.

Are you authorized to work lawfully in the country in which this position is based for Gibson Dunn?

Select...

Do you now, or will you in the future, require sponsorship for employment visa status to work legally for Gibson Dunn in the country in which this position is based?

Select...

How did you hear about this position?

Select...

If other or referral, please share details.

Please tell us what you liked and disliked about your last role. What interests you most about this opportunity?

Which type of employment are you seeking?

Select...

In which of our offices are you open to working?

Select...

Are you available for overtime?

Select...

When are you available for employment (i.e. what is your notice period, if currently employed)?

We value transparency and aim to ensure alignment early in the process. Can you confirm you have reviewed the compensation range, office location and work hours (if applicable) for the position and are comfortable moving forward?

Select...

What are your salary expectations?

Have you ever been separated from a previous employer under circumstances such as disciplinary action or involuntary resignation?

Select...

If yes, please explain:

Acknowledgment of Legal Notices:

Select...

_{Prior to submitting this application, please review and acknowledge Gibson, Dunn & Crutcher LLP’s compliance notices below.}

_{Terms of Use and Legal Notices, Cookie Notice}

Certification and Consent:

Select...

_{By submitting your application, you confirm you have reviewed the below statements, and acknowledge, certify, and/or consent to the below statements, based on the location of the position to which you're applying.}

_{1. I certify that the facts set forth above are true and complete. I understand that if I am employed, any falsification of this application or other information supplied, including, without limitation, information on my resume if I have submitted one (including omitting information or supplying misleading information), may result in my immediate discharge, regardless of the time elapsed before discovery.}

_{2. I understand that all offers of employment are conditioned on the provision of satisfactory proof of an applicant's identity and legal authority to work in the country in which the position is based, as well as subject to completion of any background/reference check being conducted, as allowable under local law.}

_{3. I agree to have any of the statements checked by Gibson, Dunn & Crutcher LLP unless I have indicated to the contrary. I authorize my references, as well as all other individuals whom the Firm contacts, to provide the Firm any and all information, with the exception of information related to salary history, concerning my previous employment and any other pertinent information that they may have.}

_{4. In consideration of my employment, if I am hired, I agree that my employment and compensation can be terminated at will, with or without cause, and with or without notice, at any time, either at my option or at the option of the Firm.}

_{I understand that no employee or representative of the Firm, other than the Managing Partner, has the authority to enter into any agreement for employment for any specified period of time, or to make any agreement contrary to the above. Such agreement must be in writing and must specifically state that this at will employment agreement is being modified.}

_{I agree that this constitutes an integrated agreement with respect to the at-will nature of any employment of me by the Firm, that it is final and fully binding, and that there are no oral, written, or implied agreements regarding this issue.}

_{TO ALL APPLICANTS (EXCEPT NY APPLICANTS)}
_{1. I understand that, in order to be hired, I may be required to sign an authorization permitting Gibson, Dunn & Crutcher LLP to obtain consumer reports, consumer credit reports, and/or investigative consumer reports.}

_{If so, I will be provided with the authorization form(s). I understand that submitting this employment application does not obligate me to sign such form(s), although I understand that Gibson, Dunn & Crutcher LLP may not further consider me for employment if I choose not to sign such form(s), if requested.}

Privacy Notice:

Select...

_{Gibson, Dunn & Crutcher LLP respects your privacy and is committed to handling your personal data in compliance with applicable law. I acknowledge and agree that any personal information I provide in this application or otherwise during the application process may be collected, used, processed, utilized, maintained, or shared by Gibson, Dunn & Crutcher LLP in accordance with the Privacy Statement appearing at the following Internet address: https://www.gibsondunn.com/privacy-statement/.}

Associate Director, Marketing Technology

Project & Program Management

Data, Analytics & Insights

Apply for this job