User Acquisition Manager

Join Notability and shape the future of learning. We’re building the next generation of tools designed not just to capture notes, but to fundamentally improve how people learn, think, and collaborate. Our app brings the natural expressiveness of paper into the digital age, empowering millions of students, educators, and professionals worldwide to organize their ideas, deepen their understanding, and achieve their goals. Our mission is simple: we help you learn.

As part of our team, you’ll help create experiences driven by empathy, exceptional design, and the belief that great ideas can come from anywhere—including you. Come help us make learning better for everyone.

We’re looking for a User Acquisition Manager to drive our next phase of growth.  Reporting into the Head of Marketing, this role is ideal for a hands-on marketer with a passion for both mobile app growth (especially subscription apps) and SEO. You will play a key role in expanding Notability’s user base through paid campaigns and organic search strategies.  If you’re data-driven, creative, and excited about scaling a product used by millions, we’d love to meet you!

What You’ll Do:

• Multi-Channel User Acquisition: Strategize and execute end-to-end user acquisition campaigns across multiple ad networks and platforms (e.g., Google Ads, Meta/Facebook, Apple Search Ads, etc.). Continuously experiment with new channels and creative approaches to drive app downloads and subscriptions.
• SEO Strategy & Execution: Develop, implement, and optimize SEO strategies to drive organic web traffic, improve search rankings, and increase conversions on our website. Conduct keyword research, on-page optimization, and work on technical SEO improvements to boost our online visibility.
• Performance Analysis & Optimization: Analyze campaign performance metrics (CPA, CAC, LTV, ROI, retention, engagement) and user behavior data to identify trends and opportunities. Optimize campaigns and website content based on insights to improve ROI and user retention. Generate regular reports on acquisition performance and make data-driven recommendations.
• Cross-Functional Collaboration: Work closely with the product, content, and analytics teams to align acquisition strategies with product launches, feature updates, and overall business goals. Coordinate with designers and content writers to produce high-performing ad creatives and landing pages.
• Budget Management: Manage and allocate user acquisition budgets efficiently across paid media channels and organic growth initiatives. Continuously adjust spending to maximize impact while staying within budget constraints.
• Stay Updated on Industry Trends: Keep up-to-date with the latest industry trends, algorithm changes (e.g., App Store/Play Store or Google search updates), and emerging advertising platforms. Identify new growth opportunities and best practices, implementing them to keep our strategies ahead of the curve.

What You Need:

• Experience: 4+ years of experience in mobile user acquisition, performance marketing, or digital marketing. Experience with subscription-based apps or SaaS products is highly preferred.
• Paid UA Skills: Proven track record of managing paid user acquisition campaigns across multiple networks (Google Ads, Meta, Apple Search Ads, DSPs, etc.).
• SEO Proficiency: Hands-on experience with SEO, including keyword research, content optimization, link-building basics, and technical SEO (familiarity with web analytics, site audits, and SEO tools).
• Analytical Mindset: Strong analytical and quantitative skills. Proficient in data-driven decision-making using tools such as Google Analytics, App Store Connect/Google Play Console, and mobile attribution platforms (e.g., Singular, Adjust, or similar). Ability to A/B test effectively and interpret results.
• Adaptability: Thrives in a fast-paced, startup-like environment. Able to adapt to evolving growth strategies and pivot quickly when learning new information. A proactive problem-solver who stays curious and innovative.
• Collaboration & Communication: Excellent collaboration skills with the ability to communicate clearly with cross-functional teams. Capable of turning complex data insights into easily understandable reports and presentations for stakeholders.
• A proactive, self-starter attitude with strong organizational skills, attention to detail, and ability to juggle multiple priorities in a less structured environment.

For this position we are targeting a base pay between $135K – $195K. Actual compensation offered will be determined by factors such as job-related knowledge, skills, and experience.

This role follows a hybrid model, with a minimum of two days onsite at our downtown San Francisco office and flexibility to work remotely from home the rest of the week.

How We Work

Each member of our team contributes to all parts of our products.  We trust each other to make decisions independently while also considering our common goals and values.  We share ideas openly, and we collaborate across disciplines to ensure that our decisions make sense from all perspectives.

When We Work

We actively promote work-life balance.  Our schedules are flexible, our hybrid policy supports remote work when it makes sense, and we have a “as long as you get your work done” approach to time off.

Why You'd Love Working Here

We work in downtown SF near Market Street, just a short walk from two BART/Muni stations.  Our office has height-adjustable desks to help us stay limber, spacious conference rooms for both small and large team meetings, a well-stocked kitchen full of goodies, and a shuffleboard table to enjoy :). Our team is growing, collaborative and down to earth.  We want everyone to do their best work and find passion in what they do.

Benefits

• Competitive compensation that includes base salary, bonuses and profit sharing
• Equity Awards in the form of Stock Options
• Comprehensive healthcare fully covered for you and your family including medical, dental, and vision
• Flexible work and vacation schedules
• 401k with matching contributions
• Matching gifts to nonprofits
• Public transit reimbursement
• Home workstation reimbursement
• ISP reimbursement
• Monthly phone bill reimbursement

Notability is proud to be an Equal Opportunity employer committed to diversity and inclusivity in the workplace. All aspects of employment are decided on the basis of merit, qualifications, and business needs. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, national origin, disability status, protected veteran status, gender identity or any other characteristic protected by federal, state or local laws.