Terms of Reference (TOR) Microsite development

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Our Approach

Girl Effect uses a branded media approach towards delivering behavioural change messaging. 

We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Girl Effect builds youth brands that girls love and trust, reaching girls where they are and creating change. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, Ni Nyampinga in Rwanda - these are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, Youtube, TikTok, Whatsapp), TV, radio, print and offline. Together, these brands reach over 50 Million girls worldwide.

Girl Effect in Nigeria

Girl Effect’s goal is to inspire over 10 million girls and young women in Nigeria to defy gender norms and take control of their futures. Girl Effect has been piloting different approaches to change in Nigeria for the last ten years. 

In 2014, we developed a mobile platform that trains young women to become technology-enabled girl ambassadors to conduct peer-to-peer research in some of the hardest-to-reach communities in Borno, Adamawa, Yobe and Kano states. In 2014, we launched a zero-rated online mobile platform—available on the web and social media—called Springster. Providing entertaining content written by girls, for girls, Springster gave users access to an a-z of everything they needed to know to thrive — in English and Hausa. We learned we can use digital channels to engage girls at scale in Nigeria and that there’s a real thirst for honest, authentic content related to topics that girls are too scared to talk to their friends and family about.

In 2021, we partnered with Meta to use Instagram and Facebook to deliver social behaviour change communication campaigns designed to tackle myths around Covid and the Covid vaccine, working with influencers like Taaooma and Kate Henshaw to break through the clutter to reach more than 9m people.

Our aim over the next few years is to launch a youth brand in Nigeria, creating sustainable impact at scale and build scalable and long-lasting impact for girls and their communities in Nigeria. 

Brief

Objective: To design and develop an interactive, user-friendly, and visually appealing microsite that provides young people and government stakeholders in Nigeria with key information about HPV (Human Papillomavirus), sexual and reproductive health (SRH), and where to access related healthcare services. The microsite should combine educational resources, interactive features, and a directory of healthcare centres to help users find the nearest services for vaccine uptake and general SRH care.

Target Audience:

• Primary Audience: 
  • Young Nigerians (ages 18-24), who need to access important information on HPV, sexual health, and available services in Kaduna Nigeria.
  • Parents of young girls (ages 9-14) in rural and urban areas in Oyo, Ekiti, Ondo, Delta and Kaduna State in Nigeria 
  • Young girls (ages 9-14), with a focus on educational and engaging content that resonates with their interests. In rural and urban areas in Oyo, Ekiti, Ondo, Delta and Kaduna State in Nigeria 
• Secondary Audience:
  •  Government stakeholders, public health officials, and community leaders who will use the platform for educational and awareness campaigns.

Deliverables (Key Features & Functionality):

1. Educational Content:
• HPV Information: Interactive, easy-to-understand pages about HPV, its transmission, prevention (vaccination), and its link to cervical cancer and other cancers.
• SRH Information: Comprehensive resources on sexual and reproductive health, including menstrual health, contraceptive methods, sexual consent, and safe practices.
• FAQs Section: Address common myths and questions about HPV and SRH in a simple, clear format.
• Multimedia Integration: Short videos, infographics, animations, and quizzes to make learning engaging and accessible to young people.
2. Healthcare Provider Directory:
• Search Functionality: A user-friendly directory that allows visitors to search for the nearest healthcare centers offering HPV vaccines, SRH services, and related health programs.
• Geolocation Feature: The ability for users to search by location (either through geolocation or manual input of their city or state) to find healthcare centers nearby.
• Service Listings: Detailed information about each listed healthcare center, including contact details, services provided (HPV vaccine, contraceptive services, counseling), and working hours.
• Map Integration: An interactive map displaying the location of healthcare centers across Nigeria.
3. Calls to Action (CTAs):
• Clear CTAs throughout the site encouraging users to get vaccinated, schedule appointments, or find out more information about SRH services.
• Get Involved Section: For young people to access information on how to be advocates or ambassadors for HPV awareness in their communities.
• Contact Information: A page with details for users to get in touch with relevant health bodies for further queries or support.
4. Responsive Design:
• The microsite must be mobile-friendly and accessible on all devices, as the majority of young Nigerians access the internet via smartphones.
• Fast loading speeds, intuitive navigation, and a user-friendly interface.
5. Localization & Language:
• The site should be available in simple  English 
• Culturally relevant graphics, icons, and content that resonate with Nigerian youth.

Design & Aesthetics:

• Vibrant and Youthful Design: Use bright, engaging colors, contemporary design elements, and dynamic layouts that appeal to the youth demographic.
• Visual Storytelling: Incorporate animations, illustrations, and icons that visually explain complex topics in simple, engaging ways.
• Inclusive Representation: Ensure the design represents the diverse youth population of Nigeria, including various ethnic groups, genders, and backgrounds.

SEO & Accessibility:

• Ensure the website is SEO-optimized for search engines so that users searching for information on HPV and SRH services can easily find it.
• The microsite must adhere to accessibility standards, including text-to-speech features, high contrast design, and alternative text for images to ensure it is accessible to users with disabilities.

Cultural Considerations:

• Incorporate Nigerian languages (e.g., Yoruba, Igbo, Hausa) in subtitles or in the dialogue, ensuring accessibility for different linguistic groups.
• Ensure the characters represent a range of Nigerian ethnicities and backgrounds.
• Be mindful of cultural sensitivities around health topics, ensuring the messaging is respectful and easily understood.

Additional Notes:

• Ensure that the microsite is scalable, meaning it can be updated in the future with new content, resources, or a larger database of healthcare providers.
• Include Google Analytics tracking to monitor site traffic and user behaviour.
• Collaborate with our content team to ensure all health-related information is accurate, up-to-date, and aligned with national health policies.

Project Timelines

• First draft of site layout and design: 6th February 2025
• Final  site design and accurate/relevant information uploaded: 24th January 2025

Who You Are

Skills and expertise:

• Demonstrated experience developing creative digital campaigns that resonated with young people in Nigeria 
• Experience creating content and campaigns for youth audiences, especially Nigerian girls from low-middle income backgrounds. 
• You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience. 
• You have a proven ability to create compelling and engaging content that delivers clear messages 
• Experience in health-related content/Behavior change content production in the field of HPV and Sexual and Reproductive Health and Rights would be a massive bonus. 
• Passionate about making a positive difference in the lives of young women and girls.

Attitudes we are looking for: 

• Comfortable with complex organizational structures and multiple stakeholders 
• Comfortable with shared decision making 
• A ‘do-er thinker’ 
• Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting 
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society

Management

The consultant will report to the Create Lead and Production Manager in Nigeria.

Location

The agency must be based or have substantial operations in Nigeria and must be conducive to working with teams in the UK, Sub-Saharan Africa & India. The Assignment is to be carried out in Nigeria.

Expected Commitment

• The agency will be expected to turn around briefs within the timelines provided and work closely with the create team and other stakeholders.
• The agency will be engaged as briefs are developed.
• The agency is expected to commit to a minimum of 1hr weekly meetings with the Girl Effect team.

Proposal Submission

Your proposal (Max 10 pages) should cover:

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Portfolio
• As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.
• Please note that we are unable to accept any applications without a portfolio.
• Credentials/CV 
• Highlight work (if) done:
• In other geographies
•  In health-related content with adolescent girls or young women. in other geographies.
• Reference- Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
• Breakdown of Costs with applicable taxes and other charges clearly identified in Naira. Consultants should provide their daily,  hourly billing rate and cost per deliverable rate.
• All applicable taxes should be quoted separately;

In the proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of Girl Effect.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

• Interpretation and understanding of this TOR - 10%
• Portfolio - 25%
• Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 15 %
• Demonstrates an understanding and knowledge of the comms within the geography of Nigeria- 10%
• Experience and Qualification, share your CV/Credential- 15 %

Financial Evaluation

• Value for money/proposed budget breakdown - 25%

How to Apply

Please submit proposals, as described above, to suppliers@girleffect.org by the 3rd of January 2025. Please clearly mark your email with the subject “Microsite Development-Nigeria ’‘.

Tax

Girl Effect Nigeria is obliged by the Nigerian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to Nigeria tax legislation when developing their proposals.

Copyright

All materials/documents arising from this consultancy work shall remain the property of Girl Effect.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow. 

Please note: We will evaluate only proposals submitted following the application process outlined in the RFP and using our specified email address (suppliers@girleffect.org).

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff. 

Equal Opportunities 

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace. 

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.