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Production Manager(Ethiopia)

Ethiopia

Who we are

Girl Effect is an international non-profit that creates media that girls want, trust, and need. From chatbots and chat shows to TV dramas and tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls to share facts and answer questions about health, nutrition, education, and relationships, empowering them with the skills to negotiate and redefine what is possible "for a girl."

Our reach is 50 million and counting, and we leverage technology to reach girls at scale, so every girl can choose to be in control of her body, health, learning, and livelihood. When a girl unlocks her power to make different choices that change her life, it inspires others to do so, too. She starts a ripple effect that impacts her family, community, and country. That’s the Girl Effect.

Background

Girl Effect uses a branded media approach towards delivering behavioural change messaging. 

We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Together, these brands form Girl Effect.

The Brand

Yegna, Girl Effect’s branded multi-media platform established in Ethiopia in 2014, focuses on empowering adolescent girls and young women (AGYW) through fun, factual and fictional content using role-modeling and storytelling to inspire them to think and behave differently. 

Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges and realize their ambitions. Our platform comprises a national TV drama, music, digital and social media channels, and club activities. All our content is research-driven and co-designed with our audience. Testing, tracking and learning are critical to our design process. We aim for our content to be authentic, relevant, relatable to our audiences, and as engaging as possible. Yegna, the story of all of us, is the first ever adolescent-focused TV drama in Ethiopia and has had a successful 5 seasons so far.

Over the coming years, Girl Effect, in partnership with Gavi, the vaccine alliance, has embarked on a 4-year program to contribute to improved health of children, adolescents, and young women by increasing demand for HPV and routine child immunization and uptake of vaccinations by reducing the barriers to immunization in the three regions of  we will be working in. We would like to leverage the Yegna TV drama to continue to bring about positive changes for adolescent girls in Ethiopia in the next season and address these topics in a purposefully entertaining way.

Context of the Role

The role of the Production Manager is to support the timely production and delivery of multi-platform content and products with excellent project and production management skills. You will be required to build strong internal relationships across the multi-disciplinary Girl Effect Ethiopia team to anticipate, manage and meet our content needs, as well as regularly lead communication with external creative production partners.

Production Management Responsibilities

  • Manage and Execute Projects: Collaborate with creative agencies and production partners/freelancers to deliver multi-platform content and collateral for our digital platforms. 
  • Maintain Timelines and Budgets: Oversee production timelines, budgets, and schedules; proactively track and communicate the status of content and other products.
  • Synthesize Feedback: Work with the Creative Lead to gather and synthesize creative and production feedback from internal Girl Effect stakeholders. 
  • Budget Management: Develop budget sheet formats and troubleshoot production issues throughout the content creation process.
  • Promote Standards: Ensure competitive, cost-effective content production standards.
  • Lead Procurement and Contracting: Handle the procurement and contracting of creative services for.
  • Improve Production Processes: Collaborate with the Creative manager to enhance our production process, bringing in cost and time efficiencies for the entire team.
  • Champion Efficient Project Management: Foster a culture of efficient, rapid, and flexible project management to ensure timely and on-budget delivery.
  • Provide Ad Hoc Support: Offer hands-on support wherever necessary to ensure efficient and effective delivery, significantly boosting engagement stats.

Who You Are

  • Experience: 4-6 years in creative project management and creative production roles.
  • Project Management: Proven success in managing complex projects with multiple stakeholders.
  • Communication: Strong ability to communicate and build relationships with senior stakeholders, consultants, vendors, and clients.
  • Creative Collaboration: Experience working directly with creatives across various disciplines.
  • Proactive Self-Starter: Confidently takes initiative.
  • Adaptable: Able to work in complex, unfamiliar, and changing environments.
  • Approachable: Skilled at navigating and diffusing high-pressure situations.
  • Critical Thinking: Excellent analysis and thinking skills.
  • Commitment: Dedicated to realising the potential of girls and aligning with the vision and values of Girl Effect.
  • Culturally Aware: Curious and sensitive to the cultures in which we operate.
  • Team Player: Effective in multicultural teams with varying expertise, skills, and backgrounds.
  • Problem Solver: Quick thinking and able to troubleshoot issues during production to keep projects on track and deliver high-quality results.
  • Attention to Detail: Ensures accurate execution and high-quality output in media production projects

Requirements (including but not limited to): 

  • Working knowledge of Adobe Suite, Google Suite. 
  • Strong project management skills. 
  • Clear and effective communication skills, both written and verbal, to convey ideas, instructions, and feedback to team members, girls and young women.
  • Someone who enjoys media & technology and exploring content through products like Digital, Print, Broadcast, Communities, Blogs, etc.
  • Basic safeguarding and digital safeguarding knowledge are a plus.
  • Demonstrate a strong sense of creativity and ability to generate fresh ideas and innovative content that captivate girls and women.


Proficiency in relevant media production software, equipment, and tools (such as editing software, cameras, and audio equipment) for seamless project execution.


  • Familiarity with tools such as Asana and Slack is an added bonus.

Attitudes we are looking for

  • Comfortable with complex organizational structures and multiple stakeholders 
  • Comfortable with shared decision making 
  • A ‘do-er thinker’ 
  • Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting 
  • Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
  • Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society

What else you should know

We are hugely ambitious for our future, and we are looking for people who are driven to change the world for girls.

Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective. In turn, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause.

Girl Effect is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal-opportunity workplace.

We are committed to building an organization that is increasingly representative of the communities that we serve. To this end, due regard will be paid to recruiting candidates with diverse professional, academic and cultural backgrounds.

This role is subject to a standard background disclosure.

This role is being recruited for on a 12 months contract basis.

Closing date for applications will be Friday 27th March 2025

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