Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Our Approach

Girl Effect uses a branded media approach towards delivering behavioural change messaging. 

We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Girl Effect builds youth brands that girls love and trust, reaching girls where they are and creating change. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, Ni Nyampinga in Rwanda - these are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, YouTube, TikTok, WhatsApp), TV, radio, print and offline. Together, these brands reach over 50 million girls worldwide.

Girl Effect in Nigeria

Girl Effect’s goal is to inspire over 10 million girls and young women in Nigeria to defy gender norms and take control of their futures. Girl Effect has been piloting different approaches to change in Nigeria for the last ten years. 

In 2014, we developed a mobile platform that trains young women to become technology-enabled girl ambassadors to conduct peer-to-peer research in some of the hardest-to-reach communities in Borno, Adamawa, Yobe and Kano states. In 2014, we launched a zero-rated online mobile platform—available on the web and social media—called Springster. Providing entertaining content written by girls, for girls, Springster gave users access to an A-Z of everything they needed to know to thrive — in English and Hausa. We learned we can use digital channels to engage girls at scale in Nigeria and that there’s a real thirst for honest, authentic content related to topics that girls are too scared to talk to their friends and family about.

In 2021, we partnered with Meta to use Instagram and Facebook to deliver social behaviour change communication campaigns designed to tackle myths around Covid and the Covid vaccine, working with influencers like Taaooma and Kate Henshaw to break through the clutter to reach more than 9m people.

Currently, we have two programs running - one on cervical cancer vaccination (HPV), and another on sexual and reproductive health (SRH). 

Our long-term ambition is to create sustainable impact at scale and build scalable and long-lasting impact for girls and their communities in Nigeria. 

What You’ll Do

Girl Effect Nigeria is looking for an experienced  Social Media and Communications Specialist to partner with our creative and marketing team in managing our social media channels and develop/execute communication strategies to enhance internal and external communications. This role will encompass strategising and uploading content in various formats, while driving engagement across all our platforms for diverse campaigns. 

Girl Effect Nigeria currently has two campaigns, Oya (HPV - Human Papillomavirus campaign) and Saabi (SRH - Sexual and Reproductive Health campaign). Our digital channels exist within an ecosystem of other products such as a champions app, radio campaigns, outdoor marketing and on-ground activations. 

Our aim with the social media pages for Oya and Saabi is to make it a space for open communication, knowledge enhancement, and attitude change all while making relatable content which is easily shareable. Therefore, we are looking for someone who will be ahead in analyzing the current social media trends, come up with campaign and content ideas that align with program objectives, and also help keep our channels alive through always-on sustainable content. 

Roles & Responsibilities:

Deploy social media strategies: Work with a copywriter and marketing team to develop and deploy social media strategies that will grow engagement and visibility for our brands. When necessary, adapt or put together basic copy or designs based on pre-existing templates. 

Rollout Calendar: You will work closely with the create team to understand production timelines and briefs to maintain an active, agile rollout calendar for (Oya & Saabi) social media accounts across Facebook, Instagram, WhatsApp and YouTube. Content should be planned and scheduled for upload a minimum of one week in advance.

Hygiene Management: Working closely with the Create team, you would regularly manage the hygiene on social media channels, ensuring sustainable grid design and identifying and implementing other best practices.

Support with Content Ideation: You will be expected to stay updated about viral trends to feed into and suggest creative ideas for posts relevant to our brand & pages across different formats - stories, reels, memes, and other established content buckets.

Uploading & Scheduling: You will upload and/or schedule posts as well as post regular stories based on the calendar you have created with regular approval from the Create Lead, who will be in charge of the work you do

Influencer Management: Assist marketing team during campaign execution with influencer, ensuring tags are in place, go-live time is adhered to, and all copy/content is approved.

Strategic Communications: Work with the Programs and Communications team to develop and implement strategies that support the country's programs and spotlights its achievements through social media, newsletters, blog posts, press releases and more.

Audience Engagement: Occasionally you will need to support the team with tasks related to audience engagement activities like basic content creation, curation for IG Lives, support in Live Sessions, AMAs on our channels, among other things.  

Moderation: You will be required to diligently moderate comments, messages, and requests from our users to ensure that all our social media channels are safe and respectful spaces. You will work with our safeguarding team to flag and resolve any disclosures of abuse or harm from our users; suggest ways our safeguarding processes could be streamlined and improved, work with the content, gender and safeguarding team to manage and evolve a set of default or ‘canned’ responses to some of the most common questions we receive from girls on social, making sure that these responses are translated correctly etc. This is a critical part of the work because our users can sometimes be in vulnerable and risky situations, and the highest standards of ethics and responsibility have to be maintained on our end. You will also be required to maintain a moderation log documenting and tracking sensitive disclosures from our users.

Tracking & Reporting Metrics: Develop weekly and monthly reports, tracking social media metrics across platforms for each post in the template that will be provided to you. You will be expected to work with the Marketing Lead to analyze these metrics and trends on a fortnightly basis and present your findings of best performing assets to the create team, based on which new content will be planned.

Who You Are:

Skills and expertise:

• Minimum 4 years experience of relevant digital marketing with accounts that have had national or multi-regional scale and complex audience sets
• Graduate-level proficiency in marketing, branding, design or creative writing
• Comfortable with numbers, digital data sets like spreadsheets 
• Degree or relevant experience in digital marketing, business, and project management. 
• Strong understanding of digital marketing and social media.
• Interest in working in a developing country context.
• Strong communication, writing, coordination and organizational skills.
• High attention to detail and ability to work under pressure and tight deadlines.
• Ability to remain flexible and find solutions to challenges.
• Positive, energetic, can-do attitude.
• Ability to work collaboratively in multicultural teams.
• Commitment to realizing the potential of girls and to the vision and values of Girl Effect

Open to learning, for example, learning how to use RapidPro or capturing learning to enhance digital products and pages 

Attitudes we are looking for: 

• Comfortable with complex organizational structures and multiple stakeholders 
• Comfortable with shared decision-making 
• Ability to be flexible within a fast-paced, changing environment.
• Passionate about making a positive difference in the lives of young women and girls.
• A ‘do-er thinker’ 
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society
• Most importantly, we need you to ensure that you have a lens that is youth-friendly & fun, body and sex-positive, gender inclusive, and a rights-based approach towards girls and young women. 

Reporting

The consultant will report to the Create Lead and Production Manager in Nigeria.

Procurement  Timeframe

• Terms of reference published: April 1 2025 
• Deadline for responses:  14 April 2025
• Supplier selection, contracting, and briefing: April 2025
• Project commencement: May 2025

Expected Commitment

• This is a part time consultancy role; four days a week for six months, with a possibility of extension. 
• Consultant is expected to be available within the working hours, 9 am - 5 pm, Monday through Thursday. 
• Consultant should be based in Lagos State, Nigeria. 
• Consultants should be willing and able to travel locally if and when required. 
• The consultant's assignment period is from April  2025 to September 2025

Proposal Submission

Your proposal (Max 10 pages), should you be interested, should cover

 

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Portfolio
• As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.
• Please note that we are unable to accept any applications without a portfolio.
• Credentials/CV 
• Highlight work (if) done:
• In other geographies
•  In health-related content with adolescent girls or young women, in other geographies.
• Reference- Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
• Breakdown of Costs with applicable taxes and other charges clearly identified in Naira. Consultants should provide their daily,  hourly billing rate and cost per deliverable rate.
• All applicable taxes should be quoted separately.

In the proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

• Interpretation and understanding of this TOR - 10%
• Portfolio - 25%
• Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 15 %
• Demonstrates an understanding and knowledge of the comms within the geography of Nigeria- 10%
• Experience and Qualification, share your CV/Credential- 15 %

Financial Evaluation

• Value for money/proposed budget breakdown - 25%

How to Apply

Please submit proposals, as described above, to suppliers@girleffect.org by the 14th of April  2025. Please clearly mark your email with the subject Social Media Specialist-Nigeria.’

Tax

Girl Effect Nigeria is obliged by the Nigerian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions of Nigerian tax legislation when developing their proposals.

Copyright

All materials/documents arising from this consultancy work shall remain the property of Girl Effect.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow. 

Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address (suppliers@girleffect.org).

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff. 

Equal Opportunities 

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace. 

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.