Lifecycle Marketing Manager

Remote, North America

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

An overview of this role

The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy. This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle. They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth.

What You’ll Do  

  • Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
  • Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
  • In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
  • Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
  • Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
  • Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability 

What You’ll Bring 

  • 3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
  • Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
  • Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
  • Strong internal communication and cross-functional coordination skills 
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
  • Experience with building complex nurture programs, running A/B tests and experimentation.
Nice to haves

 

  • Experience marketing specifically to enterprise IT buyer and software developer customer personas at a product led growth company
  • Experience with HTML and CSS for email design
  • Experience working with teams in different regions and localizing for different markets
  • Familiarity with other (non-Marketo) marketing automation tools such as Iterable
  • Basic proficiency with design tools for image cropping and editing

 

About the team

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Remote-Global

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$78,400 - $168,000 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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