Director, Regional Sales - New Business APAC

Remote, Australia; Remote, Singapore

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. 

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

This role can be based in either Singapore, Sydney or Melbourne

An overview of this role

As the Director, Regional Sales - New Business, you'll build and lead a dedicated function focused on driving new logo growth across APAC (excluding Japan). You'll report to the Director of APJ for New Business and will hire, develop, and coach a high-performing team of Account Executives to win first-order deals across more than 24,000 in-ICP accounts, from whitespace to existing installs, with an average deal size up to 25,000. You'll define and execute a scalable sales strategy for a fast-moving, high-volume territory. You'll use tools like Salesforce, Clari, Gong, and Outreach to build predictable pipeline, shorten deal cycles to 6 months or less, and consistently meet or exceed new business goals. It's a rare opportunity to help shape, operationalize, and scale a sales motion focused on new business in a growing, high-impact region while you collaborate closely with cross-functional partners to bring GitLab’s DevSecOps platform to new customers across APAC.

What you’ll do

  • Lead a distributed team of Account Executives across APAC (excluding Japan) focused on winning new logos and driving first-order revenue.
  • Develop and execute a scalable new business sales strategy for APAC, covering both installed base and whitespace accounts within our ideal customer profile.
  • Drive consistent pipeline generation and deal progression across a high volume of target accounts, with an emphasis on predictable new logo performance and efficient deal cycles.
  • Collaborate closely with marketing, sales operations, and enablement to design and optimize motions, campaigns, and processes that support new business growth.
  • Use CRM and sales enablement tools such as Salesforce, Clari, Gong, and Outreach to inspect pipeline, forecast accurately, and coach your team based on data-driven insights.
  • Hire, onboard, and develop a high-performing sales team, providing regular coaching on territory planning, opportunity management, negotiation, and deal structure.
  • Partner with regional and global sales leadership to help define, refine, and scale this sales function, sharing learnings and best practices across teams.
  • Represent GitLab and our open source, DevSecOps, and SaaS offerings with executive-level stakeholders in APAC, reinforcing our value proposition and long-term partnerships.

What you’ll bring

  • Proven success leading high-performing field sales teams within open source, DevOps, or SaaS environments, with a focus on new logo acquisition and net new revenue.
  • Experience building, coaching, and developing Account Executives to consistently create pipeline, progress opportunities, and close new business across a regional territory.
  • Demonstrated ability to design and execute scalable sales strategies for a large, mixed account base (installed customers and whitespace) across APAC.
  • Proficiency using CRM and sales enablement tools such as Salesforce, Clari, Gong, or Outreach to forecast accurately, manage pipelines, and drive operational discipline.
  • Strong relationship-building, negotiation, and deal-structuring skills, including experience engaging and presenting to executive-level stakeholders.
  • Background managing multicultural, distributed teams across APAC, with an understanding of regional nuances and go-to-market dynamics.
  • Ability to exercise sound judgment and adapt quickly in a fast-paced, evolving environment, balancing strategic planning with hands-on deal support.
  • Openness to candidates with diverse, transferable leadership and sales experience who can demonstrate success driving new business in complex B2B environments.

About the team

The Regional Sales New Business team at GitLab focuses on acquiring new logos and accelerating first-order revenue across APAC (excluding Japan). We work closely with the Director of APJ for New Business and other sales, marketing, and operations partners. As an all-remote, distributed team based across markets such as Singapore and Australia, we collaborate asynchronously. We prioritize the highest-potential accounts within a large ideal customer profile, build scalable processes, and refine a repeatable new business motion. As a growing function, we are focused on defining our operating model, hiring and developing Account Executives, and establishing the structure, tools, and best practices needed to build and scale a high-performing new business engine for GitLab in the region.

Remote-Global

How GitLab will support you

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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