Field Marketing Specialist

GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. We received a seed investment from Y Combinator in 2015 and have pursued a strategy of 'Sustainable Growth' ever since: achieving six consecutive years of profitability and positive cash-flow while more than quadrupling our revenue, our customer base, and our team. In 2022, we raised $50 million to accelerate the next stage of our growth.

Through The GiveCampus Social Mobility Initiative, we've donated $1 million in free fundraising support for programs that help low-income students, first-generation students, and underrepresented minorities. And in 2022 and 2023, we were named to Y Combinator's Top Companies list and the Inc. 5000 list of America's fastest-growing private companies.

While we operate at meaningful scale (we've facilitated more than $6 billion in charitable giving), we’re still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee has a substantial impact on our trajectory, and we're growing to help schools achieve even greater results.

Our purpose-driven team of 120+ is located across the US: team members work from anywhere they choose. We have a beautiful 12,000 sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, events, and retreats in various locations. We're looking to expand our team with diverse and collaborative doers who believe in our mission and the transformative power of affordable, high-quality education.

Location: This is a remote-first role based in the U.S. While we embrace flexible, distributed work, we also value in-person connection. Team members are expected to attend multiple company-wide and team-specific onsites throughout the year.

GiveCampus is looking for an enthusiastic and skilled Field Marketing Strategist to support our external and internal events strategy, showcasing the value of GiveCampus to both existing and potential customers. As a Field Marketing Strategist, you will work closely with our Business Development, Sales, and Marketing teams to build brand awareness at in-person conferences and virtual webinars. This role will be integral in highlighting our thought leadership and leveraging event interactions to support our growth and retention goals. This position reports to the Director of Field Marketing.

Responsibilities will include:

• Own the strategy, planning, and execution of both in-person and virtual events and conferences including working with vendors and conference organizers, managing booth staff, coordinating booth materials, and more.
• Partner closely with Business Development and Sales to prospect pre-event, engage during the event, and follow up post-event in order to generate sales pipeline.
• Work with the broader Marketing team to ensure accurate messaging for each event in order to develop and execute promotional content and copy for field and event campaigns like emails, session descriptions, run of show outlines, one-pagers, etc.
• Own speaker management for assigned events including but not limited to, sourcing speakers, crafting content, assisting with event prep meetings, and coordinating on-site logistics.
• Track key metrics for the Field Marketing team and work closely with Revenue Operations, Demand Generation, and Partner Marketing to measure the ROI of our efforts on MQL, SQL, pipeline, retention, adoption, and utilization as well as manage the budget for assigned events including tracking and reporting

What we are looking for:

• A passion for working at a mission-driven organization to advance the quality, accessibility, and affordability of education.
• 5+ years experience in B2B field marketing, event marketing, or related roles for technology products.
• Strong project management and event planning skills with the ability to manage multiple priorities, meet deadlines and set clear expectations in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to communicate with team members, customers, and speakers at all levels.
• Self-motivated and results-oriented, with success in delivering, accelerating, and expanding sales pipeline through field marketing initiatives.
• Ability to travel up to 35-40% of the time.

Ready to apply?

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At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know confidence gaps and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.