Product Marketing Manager

Product Marketing Manager

Glance - An InMobi Group Company    

Glance, an InMobi Group Company, founded in 2019, is a consumer technology leader operating innovative digital platforms including Glance, Roposo, Nostra, and GlanceAI. Glance’s ‘smart lock screen’ transforms how over 400 million smartphone users worldwide engage with relevant, app-free experiences. Roposo revolutionizes live experiences through immersive, creator-led content, while Nostra is the largest gaming platform in India and Southeast Asia. GlanceAI is pioneering AI Commerce, redefining retail with inspiration-led, hyper-personalized shopping experiences powered by artificial intelligence.

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group, funded by Jio Platforms, Google, and Mithril Capital. For more information, visit glance.com, nostra.gg, and roposo.com.  

What should you know about joining Glance?  

At Glance, we live our values—free yourself, dream big, and chase your passion! You’ll have the opportunity to make an immediate impact on mission-critical projects alongside highly capable and ambitious peers. Be rewarded for your autonomy while collaborating to ideate, innovate, and inspire, leveraging cutting-edge technology to disrupt consumer experiences. The ideal candidate is a passionate, self-motivated, and detail-oriented team player committed to delivering exceptional value to our customers and partners.

What is the vision of GlanceAI?

At Glance AI, we’re not just transforming e-commerce—we’re pioneering AI Commerce, the next frontier of retail that replaces traditional search-driven shopping with inspiration-led, hyper-personalized experiences powered by artificial intelligence. Glance AI is redefining how billions of consumers discover, visualize, and shop. Our recent U.S. beta version attracted over 1 million active users in weeks of launch, with 50% returning weekly, proving the viral potential of our AI Commerce platform in the $4 trillion U.S. retail market.

What is the role about?

We are seeking a passionate and driven Product Marketing Manager, based in India, to support product marketing efforts for GlanceAI targeting U.S. retail brands, direct-to-consumer (D2C) companies, aggregators, and commerce platforms. You will collaborate closely with the U.S.-based team in New York (including business development and product marketing leads) and product teams in Bangalore, India, to develop effective product marketing pitches, strategies, and seamless execution tailored to the U.S. market. This role will focus on assisting in the creation and execution of marketing strategies to drive adoption and engagement of GlanceAI’s AI Commerce platform in the U.S. retail ecosystem. This is an exciting opportunity to grow your career in a hyper-growth company shaping the future of retail.

What will you be doing ?

Support Product Marketing Strategy: Assist in developing and executing product marketing strategies for GlanceAI, collaborating with the U.S. team in New York and Bangalore product teams to drive adoption among U.S. retail brands, D2C companies, and aggregators in the $4 trillion U.S. retail market.

Craft Messaging and Content: Help create compelling marketing collateral, campaigns, and messaging that highlight GlanceAI’s unique value proposition (predictive intelligence, neural visualization, real-time orchestration), working with U.S. and Bangalore teams to ensure impactful pitches tailored to U.S. audiences.

Support Go-to-Market Initiatives: Contribute to go-to-market plans for new features and categories (e.g., beauty, accessories, travel by 2025), partnering with U.S.-based business development and product marketing teams and Bangalore product teams to ensure effective positioning and execution for U.S. retail stakeholders.

Market Research: Conduct research on U.S. retail market trends, consumer behavior, and competitive dynamics, collaborating with U.S. and Bangalore teams to provide insights that inform marketing strategies and enhance GlanceAI’s offerings for the U.S. market.

Cross-Functional Collaboration: Work closely with U.S.-based business development and product marketing teams in New York and product teams in Bangalore to align marketing efforts with U.S.-focused business objectives, develop effective sales enablement pitches, and gather partner feedback for seamless execution.

Campaign Execution: Assist in launching marketing campaigns, including digital, social, and partner-focused initiatives, coordinating with U.S. and Bangalore teams to drive awareness and adoption of GlanceAI among U.S. retail brands and consumers with cohesive strategies.

Performance Tracking: Support the tracking of marketing KPIs to measure the success of campaigns and initiatives in the U.S. market, providing data-driven insights to U.S. and Bangalore teams to optimize strategies and ensure seamless execution.

What is expected out of you?

• 6+ years of experience in product marketing, marketing, or related roles, preferably within the retail, e-commerce, or consumer technology sectors, with exposure to U.S. markets.
• Demonstrated ability to contribute to marketing campaigns or projects that drive engagement and brand awareness, ideally in e-commerce or technology-driven environments targeting U.S. audiences.
• Basic understanding of U.S. retail and e-commerce trends, with an interest in emerging technologies like AI and personalization.
• Team-oriented mindset with experience working cross-functionally, including with U.S.-based teams in New York and product teams in Bangalore, to develop effective marketing pitches and strategies for seamless execution in the U.S. market.
• Strong verbal and written communication skills, with the ability to create clear and compelling marketing content tailored for U.S. retail brands, D2C companies, and aggregators.
• Familiarity with analyzing market data and campaign performance to inform marketing decisions and support data-driven strategies for the U.S. market.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Enthusiasm for learning and growing in a fast-paced, innovative environment, with a proactive and detail-oriented approach to collaborating with U.S. and Bangalore teams.

Preferred Skills

• Experience in marketing technology-driven products or services for U.S. retail or e-commerce markets.
• Familiarity with U.S. D2C or retail ecosystems, including brands, aggregators, or platforms.
• Exposure to digital marketing tools (e.g., social media platforms, analytics tools like Google Analytics).
• Experience working with global teams, particularly in the U.S., to align marketing strategies.

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