The Global Energy Alliance is seeking a part-time Paid Media and Digital Fundraising Consultant to support the design, execution, and optimization of the digital fundraising and visibility strategy, with a primary focus on LinkedIn paid media, Google Ad Grants, and search engine optimization. This role will ensure consistent, high-impact engagement with priority donor audiences by translating fundraising goals into targeted campaigns, performance-driven web experiences, and data-informed optimization. The consultant will manage end-to-end campaign strategy, execution, and reporting, delivering clear insights into donor journeys, conversion performance, and return on investment to strengthen fundraising outcomes and guide future growth.
Reporting to the Digital Communications Manager, the Paid Media and Digital Fundraising Consultant will be responsible for:
Paid Social Media Fundraising (LinkedIn-First):
Strategy & Planning
Develop a paid fundraising media strategy aligned with organizational fundraising goals and priority donor segments
Define audience targeting, messaging frameworks, creative formats, and flighting plans
Recommend budget allocations and test-and-learn approaches
Campaign Execution
Build, launch, and manage LinkedIn fundraising campaigns, including:
Brainstorm visual content (single image, video, carousel)
Co-design website traffic campaigns
Retargeting and lookalike audience strategies
Collaborate with internal teams on copy, creative, and landing page alignment
Optimization & Performance
Conduct ongoing A/B testing (audiences, creative, messaging)
Optimize campaigns for efficiency, reach, and conversion
Monitor performance daily/weekly and adjust based on results
Google Ad Grant Management:
Grant Strategy & Compliance
Manage the organization’s Google Ad Grant account in compliance with Google policies
Ensure full utilization of the monthly grant budget where possible
Campaign Setup & Optimization
Structure campaigns around fundraising priorities, programs, and evergreen awareness goals
Optimize keywords, ads, extensions, and Quality Scores
Monitor CTR, conversions, and spend efficiency
Reporting & Improvements
Identify opportunities to improve conversion paths and landing page performance
Recommend content or technical improvements to improve ad performance
SEO & Website Optimization:
SEO Strategy
Conduct SEO audits to assess technical, on-page, and content performance
Identify priority keywords aligned with fundraising, impact, and donor intent
Implementation Support
Optimize website pages for SEO best practices (metadata, headers, internal linking)
Provide guidance on content creation and optimization for blogs, landing pages, and campaign pages
Performance Monitoring
Track rankings, organic traffic growth, and conversions
Recommend ongoing SEO improvements based on performance trends
Qualifications
Proven experience managing LinkedIn paid fundraising campaigns
Demonstrated success with Google Ad Grants
Strong understanding of SEO and digital fundraising funnels
Experience working with nonprofits, foundations, or mission-driven organizations
Data-driven approach with clear communication and reporting
