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Product Marketing Director

Palo Alto, CA

Joel Hyatt and Lior Delgo founded Globality with a vision to create prosperous and healthy economies, companies, communities, and individuals. In this new era of the Autonomous Enterprise, Globality is on a mission to unleash productivity and purpose through autonomous sourcing and procurement. Leveraging our sophisticated AI, Globality empowers leading global companies to automate their purchasing processes and optimize how they spend their money – improving their profits, advancing their objectives, and extending their impact. Our customers love Globality. You will too.

The foundation of our culture is based off of our values: Trust, Collaboration and Innovation. Our goal is to create an environment where each person feels valued and experiences a natural sense of belonging. Not only have we been recognized for our transformational technology, but we’re also humbled to be recognized for the workplace culture we’ve built here. So we encourage you to bring your work and your life experiences. Bring your problem-solving skills, sure, but don’t forget your joy and passion. Bring the talent that makes you stand out but also bring the communities that ground and support you. We are a greater, more resilient world through the power of us.

Role Summary:

As the Product Marketing Director at Globality, you will enhance product positioning to drive conversion and expansion of the Globality platform. This role will collaborate cross functionally with key stakeholders on the Product, Marketing, Sales, and Customer Success teams to develop go-to-market strategies, product launch plans, messaging frameworks, and personas.

 What you will be doing:

  • Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption.
  • Develop compelling and differentiated positioning, messaging, and GTM strategies to drive product adoption and revenue growth.
  • Drive go-to-market execution for new product launches and feature releases, including enablement, marketing messaging, and content development.
  • Drive the creation of compelling sales enablement, customer success, and customer-facing materials that communicate our unique solution capabilities and drive demand.
  • Own competitive intelligence and deliver actionable insights that inform market positioning and product decisions.
  • Actively partner with the product team and influence the product roadmap based on customer insight, market research, competitive insights, customer adoption, and market awareness.
  • Support channel marketing efforts by contributing deep product knowledge and customer insights to accelerate growth.
  • Define key performance indicators (KPIs) for product marketing initiatives and track performance against goals. Leverage data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly.

Please note this is a hybrid role based out of our Palo Alto office and requires a minimum of 4 days in office.

 What we are looking for: 

  • 10+ years demonstrated experience in B2B product marketing; procurement experience is preferred but not required.
  • Experience building and executing strategic product launch plans including customer segmentation, messaging and positioning, and go-to-market strategies.
  • Strong understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful.
  • Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and act with data insights.
  • Ability to thrive in a fast-paced environment juggling multiple deliverables, and a bias for action.
  • Exceptional writing skills and proven ability in storytelling to influence a C-suite audience.
  • High comfort level presenting to executives and external audiences with excellent verbal communication skills.
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

The anticipated annual pay scale for this position is $150,000-$250,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

 

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California Consumer Privacy Act (CCPA) *

California Privacy Right Notice for Job Applicants 

The purpose of this notice is to provide you with information on the categories of personal information that are collected by Globality, Inc. (“Company”) about employees and applicants and the purposes for which this personal information is used. 

Definition 

Personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular employee or applicant.  Personal information does not include publicly available information. 

Categories of Personal Information

Company collects and stores different types of personal information about employees and applicants such as:

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  • Acknowledgements regarding our policies, including employee handbooks, ethics and/or conflicts of interest policies and computer and other corporate resource usage policies
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Purposes For Which The Categories Of Personal Information Will Be Used

Company may use your personal information for the following purposes:

  • Managing all aspects of an employee’s employment relationship, including, but not limited to: determining eligibility for initial employment, including the verification of references and qualifications; pay and benefit administration; the issuance and management of stock options and restricted stock units; corporate travel and other reimbursable expenses; development and training; absence monitoring; project management; auditing, compliance, and risk management activities; conflict of interest reporting; employee communications; performance evaluation; disciplinary actions; internal investigation activities; career management, including the assessment of qualifications for a particular job or task; processing employee work-related claims (e.g., worker compensation, insurance claims); succession planning; relocation assistance; obtaining and maintaining insurance; the provision of employee related services; and other general operations, administrative, financial, and human resources related purposes.
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  • Investigating and responding to claims against Company
  • Maintaining emergency contact and beneficiary details
  • Complying with applicable laws (e.g. health and safety, employment laws, office of foreign asset controls regulations, tax laws), including judicial or administrative orders regarding individual employees (e.g., garnishments, child support payments)
  • Carrying out any additional purposes that we advise you of (if applicable law requires your express consent for such additional use or disclosure we will obtain it from you)
  • Carrying out other purposes as part of our business activities when reasonably required by us

Questions? 

Any questions or concerns about this notice should be referred by email directly to HR@globality.com or Recruiting@globality.com.