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Marketing Operations Manager

Palo Alto, CA

Joel Hyatt and Lior Delgo founded Globality with a vision to create prosperous and healthy economies, companies, communities, and individuals. In this new era of the Autonomous Enterprise, Globality is on a mission to unleash productivity and purpose through autonomous sourcing and procurement. Leveraging our sophisticated AI, Globality empowers leading global companies to automate their purchasing processes and optimize how they spend their money – improving their profits, advancing their objectives, and extending their impact. Our customers love Globality. You will too.

The foundation of our culture is based off of our values: Trust, Collaboration and Innovation. Our goal is to create an environment where each person feels valued and experiences a natural sense of belonging. Not only have we been recognized for our transformational technology, but we’re also humbled to be recognized for the workplace culture we’ve built here. So we encourage you to bring your work and your life experiences. Bring your problem-solving skills, sure, but don’t forget your joy and passion. Bring the talent that makes you stand out but also bring the communities that ground and support you. We are a greater, more resilient world through the power of us.

Role Summary:

As the Marketing Operations Manager at Globality, you will manage the design, campaign operations and delivery, and optimization of our marketing automation ecosystem. This is a pivotal role that will build automations & workflows, implement AI solutions, ensure campaigns are executed smoothly & efficiently, and help clean up & maintain our database. This will be a highly cross-functional role, partnering closely with Demand Generation, Sales, GTM, Data, and RevOps teams to improve how we execute, manage and measure marketing performance.

What you will be doing:

  • Manage Eloqua marketing automation system, executing the smooth running of our marketing campaigns.
  • Design, implement, and optimize automated programs, lead scoring models, lead nurturing programs, and lifecycle frameworks across multiple prospect and customer segments.
  • Partner closely with marketing campaign team to review and optimize campaign performance, acting as a subject matter expert in campaign performance.
  • Support reporting and operational initiatives across marketing to drive performance improvements and process efficiencies, including the creation and management of cross-functional project plans.
  • Support attribution strategy and enable successful operations of technologies that unlock marketing performance insights.
  • Email Deliverability & Compliance: Monitor email deliverability and ensure stringent adherence to global data and email compliance regulations (e.g., GDPR, CCPA, CAN-SPAM).
  • Oversee database management, including lead list imports, database maintenance, data hygiene, field updates, deliverability and compliance.
  • Document operations processes and strategies, and enable the adoption of optimized processes across the business.
  • Maintain pulse of key performance metrics and proactively flag marketing team when action is needed.

Please note this is a hybrid role based out of our Palo Alto office  and requires a minimum of 4 days in office.

 What we are looking for:

  • Expertise with core marketing automation software, Eloqua strongly preferred, lead management tools , and Salesforce.
  • 5+ years in Marketing Operations roles at high-growth, B2B SaaS companies.
  • Deep understanding of the Sales and the marketing technology landscape.
  • Ability to work autonomously as needed, as well as ability to collaborate effectively with Sales, Revenue Operations, Product and Finance teams to drive and influence pipeline and revenue growth.
  • Ability to manage multiple projects in a fast-paced environment with great attention to detail.
  • Bachelor's degree in marketing, business administration, or a related field.

The anticipated annual pay scale for this position is $90,000-$160,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

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California Consumer Privacy Act (CCPA) *

California Privacy Right Notice for Job Applicants 

The purpose of this notice is to provide you with information on the categories of personal information that are collected by Globality, Inc. (“Company”) about employees and applicants and the purposes for which this personal information is used. 

Definition 

Personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular employee or applicant.  Personal information does not include publicly available information. 

Categories of Personal Information

Company collects and stores different types of personal information about employees and applicants such as:

  • Pre-recruitment data, e.g. personal data contained in a job application form, resume, education, references, interview notes, etc.
  • Where permitted by law and applicable, we may collect the results of credit and criminal background checks, the results of drug and alcohol testing, screening
  • Name, gender, home address and telephone number, date of birth, marital status, employee identification number and emergency contacts
  • Residency and work permit status, nationality and passport information
  • Information related to gender, race, or ethnic origin for purposes of complying with anti-discrimination laws
  • Social security or other taxpayer/government identification number
  • Payroll data, e.g. tax forms, bank account information, etc.
  • Information related to benefit entitlements and plans, e.g. details of participation, contributions made, beneficiary information, etc.
  • Employee stock information
  • Employment details such as job title/position, office location, hire/transfer/promotion dates, offer letters/employment agreements, compensation data, performance data, disciplinary and complaint/grievance documentation, training records, travel and expense records
  • Medical and other relevant information/documentation for purposes of disability accommodation, leaves of absence, verification of need for time off, etc.
  • Time and attendance records
  • Clothing sizes, photograph, videos, physical limitations and special needs
  • Date of resignation or termination, reason for resignation or termination, information relating to administering termination of employment
  • Data collected through monitoring processes (e.g. building access control records collected via wall terminals, records of automatic monitoring operations of Company IT and Communications equipment, as carried out by software operating automatically)
  • Images captured/recorded by Company’s CCTV system
  • Voicemails, e-mails, correspondence, documents, and other work product and communications created, stored or transmitted using our networks, applications, devices, computers or communications equipment
  • Data relating to accidents or dangerous occurrences in the workplace
  • Information required for Company to comply with laws, the requests and directions of law enforcement authorities or court orders (e.g., child support and debt payment information)
  • Acknowledgements regarding our policies, including employee handbooks, ethics and/or conflicts of interest policies and computer and other corporate resource usage policies
  • Any other information that you provide directly to us

Purposes For Which The Categories Of Personal Information Will Be Used

Company may use your personal information for the following purposes:

  • Managing all aspects of an employee’s employment relationship, including, but not limited to: determining eligibility for initial employment, including the verification of references and qualifications; pay and benefit administration; the issuance and management of stock options and restricted stock units; corporate travel and other reimbursable expenses; development and training; absence monitoring; project management; auditing, compliance, and risk management activities; conflict of interest reporting; employee communications; performance evaluation; disciplinary actions; internal investigation activities; career management, including the assessment of qualifications for a particular job or task; processing employee work-related claims (e.g., worker compensation, insurance claims); succession planning; relocation assistance; obtaining and maintaining insurance; the provision of employee related services; and other general operations, administrative, financial, and human resources related purposes.
  • Assisting you with obtaining an immigration visa or work permit where required
  • Video conferencing
  • Maintaining directories of employees
  • Employee engagement programs, including surveys
  • Administering our occupational safety and health programs
  • Protecting the safety and security of our workforce, guests, property and assets (including controlling and facilitating access to and monitoring activity on and in our premises and activity using our computers, devices, networks, communications and other assets and resources)
  • Investigating and responding to claims against Company
  • Maintaining emergency contact and beneficiary details
  • Complying with applicable laws (e.g. health and safety, employment laws, office of foreign asset controls regulations, tax laws), including judicial or administrative orders regarding individual employees (e.g., garnishments, child support payments)
  • Carrying out any additional purposes that we advise you of (if applicable law requires your express consent for such additional use or disclosure we will obtain it from you)
  • Carrying out other purposes as part of our business activities when reasonably required by us

Questions? 

Any questions or concerns about this notice should be referred by email directly to HR@globality.com or Recruiting@globality.com.