Lead Digital Business Analyst

Overview

We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth.  In 10 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places.  We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

Glossier is seeking a Lead Digital Business Analyst with experience in retail and/or eCommerce marketing and merchandising, and a passion for data-driven, repeatable, and rigorous analytics. A successful candidate in this role will have a broad skill set that includes strong analytical horsepower, excellent business judgment, deep curiosity about how things work, ability to work with a cross functional team, and a passion for creating a world class experience for our customers. You have a deep appreciation for the e-commerce landscape and a mind for not just answering the “what” but also the “why” and the “how”.  Your goal is to discover performance opportunities within the shopping funnel and communicate your insights to the business, thereby influencing the strategic roadmap.

6 Month Expectations

• Build out a current picture of shopping funnel and site journeys across customer segments and work with the Director of Ecommerce to develop strategies to improve journeys and core metrics 
• Weekly, Monthly and Quarterly data pulls to enable the team to analyze the business 
• Collaborate with our marketing, product, planning, and data teams to drive business performance, design and launch experiments, and provide feedback on launch performance (physical and digital products)
• Collaboratively design, execute and analyze results of statistically-powered A/B tests with tools like Optimizely and FullStory. 
• New launch tracking, report back on key channel business analytics 
• CRM reporting for customer acquisition & retention

12+ Month Expectations 

• Develop new metrics and custom reporting  
• Monitor site funnel metrics to discover traffic trends, click-through patterns, customer engagement, product performance, and purchasing patterns 
• Partnering with eComm team to drive overall testing roadmap 
• Design, develop, and maintain reporting dashboards to tie those funnel metrics to Glossier’s strategic business goals, so that key trends are recognized and acted upon quickly
• Build KPIs to support the monthly forecast and break out into dailies (traffic, CVR, AOV)
• Address ad-hoc requests according to SLAs
• Document and share your work, and contribute to a culture of data rigor
• Partner with finance to periodically review international pricing and shipping 
• Recommend and drive personalization strategies with digital team based on customer segments and needs of the business 

Qualifications

• Minimum 4+ years Professional Experience in Retail or eCommerce Analytics/Business Intelligence
• Familiar with various e-commerce platforms such as Shopify
• Experience working with data visualization tools such as FullStory or Google Analytics
• Proficient in reconciling and reporting on data from many sources, including Shopify, Fullstory, Optimizely
• Experience with Looker, SQL & GA4 or similar tools to transform and visualize data
• Strong verbal, written, & presentation skills, with ability to communicate advanced analytics to non-technical executives & cross-functional stakeholders
• Ability to build internal relationships and influence cross-functional teams
• Passionate self-starter, decisive and able to move with speed to implement ideas

In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:

• The estimated annual pay range for this role is $90,000 - $114,000 annually
• There may be future opportunities for continued pay progression based on continued strong performance in the role.
• Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits. 
• Learn more at the Glossier Career page.

Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.

NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.

Click here to view the candidate privacy policy under FAQ's

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

#LI-Remote