Job Application for Senior Marketing Data Analyst at Blinkist

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 28 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.

Together with Go1, our parent brand, who gives organizations and their employees access to the largest curated e-learning library on the planet, we’re on a mission to reach one billion learners as we unlock positive potential through a love of learning. ✨

About the Role

Together Blinkist and Go1 are working toward our shared goal of being the destination for lifelong learning. As we do this, we’re focusing on efficient B2C growth to bring ever more learners to our product. Within our marketing team we’re constantly trying to acquire, convert and retain an ever increasing number of learners.

We are seeking a dynamic and detail-oriented Senior Marketing Analyst to join our team. As a Senior Marketing Analyst you’ll work closely with the Performance Marketing, CRM, and CRO teams. You’ll be integral to helping us solve challenges of how we allocate, and attribute marketing spend, how we create the highest converting funnels and how to keep learners active and engaged.

Check out the interview process for this position here: https://jobs.blinkist.com/o8k

What You’ll Do

As a Senior Marketing Analyst at Blinkist by Go1, you will play a crucial role in supporting our Performance Marketing Acquisition team. You’ll be responsible for constantly developing the targets and bids we use to run our campaigns, ensuring that our marketing campaigns are aligned with these targets to maximize profitability. Your expertise will help drive the strategic direction of our marketing efforts, ensuring that we achieve our financial goals.

You’ll help us navigate challenges related to non click-based attribution methods, providing valuable insights through multiple attribution formats, including last-click, blackout, incrementality tests, and Marketing Mix Modeling (MMM). By analyzing and interpreting data, you will help the team understand the impact of various marketing channels and tactics, enabling more informed decision-making and optimization of our marketing strategies.

Evaluating A/B tests across the funnel will be another key aspect of your role. You will advise on test setup, analyze the test results, and provide actionable recommendations to improve conversion rates and overall marketing performance.

Additionally, you’ll work with non-paid channels such as CRM and SEO to help them visualise + understand performance and assess the outcome of new tests and strategies. Focused on conversion, monetization and renewal.

What You Need to Have

Bachelor's degree in Marketing, Business, Statistics, or a related field
Proven experience analyzing marketing data and providing actionable insights that impacted revenue
Background in performance marketing or handling performance marketing data
You have worked at an investment bank, vc, or top four consultancy
Proficiency in attribution and measurement techniques
Strong analytical skills (via SQL) with the ability to interpret complex data
A preference for speed and pragmatism over perfection
A growth focused mindset which is focused on delivering daily
Excellent communication and presentation skills
Ability to work collaboratively with cross-functional teams

What You Can Help Us Achieve

Higher revenue growth at better efficiency levels through more accurate and nuanced performance marketing targets
Improved return on investment through the application of insights beyond post click attribution to understand channel performance
Faster experimentation throughput by having data more integral to the process

Why Blinkist/Go1

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

These are some of our most valued benefits:

30 PTO days + Wellbeing days + Learning days
Flexible approach to work
Monthly work-from-home or transport reimbursement
One time work from home office set up budget
Employee Stock Option Plan
Unlimited access to the Go1 Learning Hub and Blinkist app
Professional development fund
Volunteer leave to give back to the community
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Apply Now

If we’ve captured your interest and you want to take part in changing the world through the power of ideas – apply now and tell us what got you excited about this opportunity.

We look forward to hearing from you! ☀️

🔎 Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

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