New

Senior Manager, Experiential Marketing

Remote

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for an experienced events leader to own and evolve our experiential marketing function. Reporting to the Director of Community & Engagement, you will set the strategy and lead execution for Collaborative - our annual flagship conference - and a portfolio of 40+ field events that drive pipeline, deepen customer relationships, and advance GoFundMe's position in the nonprofit sector.

This is a senior role with real function ownership: an impactful pipeline influence target, a team of direct reports and contractors, and a cross-functional footprint spanning Sales, Customer Success, Product, and Marketing. The right candidate shapes how GoFundMe shows up in market -  and builds the infrastructure to do it at scale.

The Job

Function Leadership

  • Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
  • Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency.
  • Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
  • Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement.
  • Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.

Collaborative: Flagship Event Ownership

  • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference.
  • Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality.
  • Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event.
  • Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures.

Field Events & Activations

  • Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations.
  • Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes.
  • Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation.

Team Leadership

  • Manage and develop a team of direct reports and contractors.
  • Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture.
  • Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence.

Measurement & Optimization

  • Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.
  • Use post-event data and field insights to continuously improve event formats, content, and targeting strategy.
  • Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging.

Cross-Functional Alignment

  • Act as the primary events partner to Sales, Customer Success, and Product — translating business priorities into event strategy.
  • Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals.
  • Represent Experiential Marketing in leadership planning cycles and cross-functional forums.

You

  • 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team.
  • Proven track record leading large-scale B2B events — ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management — with direct accountability for pipeline impact.
  • Demonstrated ability to build or scale an events function, not just execute within one.
  • Executive presence and comfort presenting strategy and results to senior leadership.
  • Strong cross-functional instincts — experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level.
  • Budget ownership experience and a rigorous approach to ROI tracking and reporting.
  • Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar.
  • Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred.
  • Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools.
  • Willingness to travel up to 30% of the time.

Preferred

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience building or scaling event programs in a high-growth company.

Why you’ll love it here

  • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
  • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
  • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
  • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
  • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
  • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
  • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
  • Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $163,500.00 - $245,500.00. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation form.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.

We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed here. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with GoFundMe’s Personnel Privacy Notice and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this accommodation form.

 

#LI-REMOTE 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

A little more about you

GoFundMe is where we help people help each other. Help comes in many different shapes and sizes, and so we aim to hire a team who reflects the diverse backgrounds, experiences, lifestyles and values of the people who come to the platform every day. 

You’ll see two sections below. The first section is a list of voluntary self-identification options so you can share what makes you, you! We want to understand the big picture of our employees’ identities, expressions, and abilities. The second section looks similar with slightly fewer specifics, and that one is for our company’s government reporting. Both of these sections are optional, and kept confidential. Your responses or your choice to opt-out have no influence on the hiring process for this role.

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in GoFundMe’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.