Back to jobs
New

Senior Content Marketing Strategist

United States - Remote

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The Senior Content Marketing Strategist owns the strategy, development, and outcomes of Motive’s most important content programs. This senior individual contributor role translates audience and business priorities into a differentiated, full-funnel content that helps move enterprise and strategic prospects and customers through the buying and expansion journey. 

This role leads cross-functional programs end-to-end, which could include: thought leadership and executive bylines, AEO and GEO strategy, customer and community storytelling and user-generated content, flagship research reports, partnerships content, social-first strategy, and more, depending on specific skillsets. 

You bring deep content craft and strategic judgment, but you are equally comfortable defining the program, identifying the opportunity, setting the roadmap, aligning stakeholders, and measuring the result. You do not need a playbook handed to you—you build the strategy and operating model for the next phase of Motive’s content engine. You understand how AI can sustainably enable and accelerate a content program while still knowing exactly where and how to apply critical human judgment, taste, and direction.

What You'll Do:

  • Set the strategy, roadmap, and editorial direction for high-impact content programs that support Motive’s brand, audience, and pipeline priorities — including thought leadership, flagship research, proprietary data reports, and long-form editorial.
  • Own complex, full-funnel content programs from opportunity identification and strategic brief through production, distribution, optimization, and measurement, ensuring each program serves a clear audience and business objective.
  • Build and lead Motive’s customer- and expert-first content program through executive interviews, subject matter expert conversations, customer research, customer proof, peer-to-peer content, and user-generated voices that make the value of Motive credible and relevant to practitioners — in partnership with our Customer Marketing team. 
  • Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate how content contributes to brand and pipeline goals.
  • Serve as a strategic content advisor to cross-functional partners, shaping messaging, audience strategy, content selection, and program priorities—not simply executing requests.
  • Identify systemic content gaps and build scalable, AI-enabled approaches that improve the quality, speed, consistency, and measurable impact of content across the ecosystem.
  • Build trusted peer relationships with PMM, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders to align content programs to company priorities and enterprise-plus buying journeys.
  • Own the content portions of cross-functional projects (annual research reports, event content, product launch blogs), driving quality and timeline adherence with minimal oversight.
  • Set editorial standards and contribute to elevating the overall quality and voice of Motive's external content.

What We're Looking For:

  • 6+ years of B2B content marketing experience, with a strong portfolio of full-funnel, enterprise-oriented, thought leadership, research, customer-proof, and other customer-facing content; or equivalent experience in communications, journalism, or a related field.
  • Demonstrated experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
  • Exceptional writing and editing skills, with the ability to translate technical and data-heavy topics into compelling, accessible narratives.
  • Ability to think beyond the individual asset and design content ecosystems that connect audience needs, funnel stages, formats, channels, and business outcomes.
  • Experience conducting executive and SME interviews and turning those conversations into high-quality, high-impact content
  • Experience developing differentiated content from proprietary data, customer insight, executive perspective, or subject matter expertise.
  • Strong strategic judgment and the ability to identify program-level opportunities, make tradeoffs, and create clarity in ambiguous, cross-functional environments.
  • Familiarity with the physical operations, fleet management, or transportation industry is a plus.

 

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States

$116,000 - $137,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
What tangible factors are most important to you when considering a job opportunity? *

Select your top 3.

Select...
Select...
Select...
Select...

Enter the first name you commonly use. This could be your legal first name, a middle name, or a previously established professional name. Do not use special characters or spaces. This name will appear as your display name and in your email address.

Question: In the past 5 years, what was the total employee count of the largest company where you were employed full-time for at least 12 consecutive months? *
Question: Over the past 6 years, which option best describes the focus of your Content Marketing experience? *
Question: How many years of Content Marketing experience do you have? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Motive’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.