Back to jobs
New

Director, Product Marketing

Austin | Chicago | New York City | Salt Lake City | San Francisco

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.

Gong is seeking an experienced and strategic Director of Product Marketing to lead the strategic positioning, messaging, and go-to-market execution of our product portfolio, consisting of three flagship applications. This role will be instrumental in driving product adoption, market share growth, and customer success in our key markets. 

RESPONSIBILITIES
  • Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred
  • Portfolio Strategy: Develop and execute a comprehensive product marketing strategy for the company’s product portfolio, aligning with business objectives and revenue targets
  • Deep Customer Knowledge: Use market research, product analytics, customer interviews, and other resources to become experts on our buyers’ needs, goals, motivations, and technology requirements.
  • Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats. Use insights to inform product positioning, marketing strategies, and product development.
  • Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers. Ensure messaging aligns with the needs and pain points of each audience to drive engagement and conversion.
  • Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies for new product launches, feature releases, and market expansion through up-sell and cross-sell strategies. Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption.
  • Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, white papers, assessment tools, webinars, blogs, videos, infographics, and more. Ensure content is aligned with the needs of target audiences and reflects the brand voice.
  • Sales Enablement: Partner with sales teams to develop effective tools, training, and content that empower them to communicate the value of our solutions to prospects and customers. Create and deliver presentations, sales collateral, and case studies that showcase customer success and ROI.
  • Product Strategy Influence: champion our customers’ needs to inform product strategy and roadmap to better service our target audience. Work with the Product team to validate new product hypotheses and create GTM motions that can scale.
  • Demand Generation and Customer Expansion Support: Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities. Collaborate with Growth Marketing and Partner Marketing teams to drive product adoption, upsell, and expansion of new and existing features.
  • Analytics and Reporting: Track and report on key product marketing KPIs, ensuring strategies are data-driven and results-oriented.
  • Team Leadership: Build, mentor, and manage a team of product marketers, fostering a culture of collaboration, innovation, and continuous improvement.
QUALIFICATIONS 
  • Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
  • 10+ years of experience in B2B marketing, with at least 5 years in a product marketing role within an enterprise software company.
  • Experience in a high-growth technology environment.
  • Strong understanding of enterprise software markets, including key industries, personas, and competitive landscape.
  • Experience in GTM strategy, sales enablement, and product positioning across a portfolio of products.
  • Proven track record of leading high performing teams.
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling narratives.
  • Ability to conduct market research and competitive analysis to inform marketing strategies.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Preference to SF Bay Area or NYC, but open to other locations.
PERKS & BENEFITS 
  • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend for personal growth and development.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Company-wide recharge days each quarter.
  • Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $153,000 - $227,000 USD. 

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Gong will collect and use your personal data (e.g. - name, email, resume info) to evaluate your application for employment. Gong will save your personal data for up to 2 years in order to consider you for other, future potential job opportunities. We are happy to delete your data upon request. 

For a list of personal data categories, how Gong uses your personal data, and rights you have to your personal data, please visit Gong’s Job Candidates Privacy Notice, available at https://www.gong.io/gong-io-job-candidates-privacy-notice/

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Gong.io’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.