Product Marketing Manager

About Goodfire

Behind our name: Like fire, AI holds the potential for both devastating harm and immense benefit. Just as our ancestors' mastery of fire enabled them to cook food, smelt metals, and launch rockets into space, AI stands as humanity's most profound innovation since that first controlled flame. Our goal is to tame this new fire, enabling a safe transition into a post-AGI world.

Goodfire is an AI interpretability research lab focused on understanding and intentionally designing advanced AI systems. We believe that advances in interpretability will unlock the next frontier of safe and powerful foundation models.

At Goodfire, we're building Neural Programming Interfaces (NPIs) to transform how AI models are developed, just like how Application Programming Interfaces (APIs) transformed software development. NPIs allow developers to reach into the mind of an AI model, extract knowledge the model is thinking about, and design model behavior in precise and targeted ways.

We’re backed by Lightspeed Venture Partners, Menlo Ventures, NFDG’s AI Grant, South Park Commons, Work-Bench, and other leading investors.

Working at Goodfire

Our team brings together AI interpretability experts and experienced startup operators from organizations like OpenAI and DeepMind, united by the belief that interpretability is essential to advancing AI development.

We're a public benefit corporation based in San Francisco. All roles are in-person, five days a week, at our Telegraph Hill office.

The role:

We're seeking a Product Marketing Manager to lead our brand strategy, content development, press relationships, and overall influence within the AI community. In this role, you'll articulate our cutting-edge work to AI researchers, model developers, and other key stakeholders, shaping our brand narrative and establishing a clear, compelling voice. You'll also collaborate closely with our team to define, communicate, and grow our core product offering, Neural Programming Interfaces (NPIs). As Goodfire’s first marketing hire, this will be a key role in shaping the company’s brand and product offering.

Core responsibilities:

• Create engaging content that highlights the future we see (e.g., blog posts, research publications) showcasing Goodfire’s research and vision
• Lead external communications, proactively identifying opportunities and managing relationships with media and AI thought leaders
• Manage Goodfire’s brand presence across social media, events, and conferences to maximize impact
• Shape product requirements and narratives with research, engineering, design, and product teams to translate complex technical ideas into clear, consistent, and compelling narratives based on user and market insights
• Measure and optimize marketing performance, analyzing metrics, refining strategies, and continuously testing new channels to broaden Goodfire’s reach and influence

Who you are:

You’re an experienced technical product marketer with a knack for storytelling and a passion for cutting-edge technology. At Goodfire, we also care deeply about hiring those who embody our values:

• Put mission and team first All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.
• Improve constantly We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.
• Take ownership and initiative There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.
• Action today We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.

What we are looking for:

• 4+ years of relevant experience, with a proven track record of producing engaging content and successful marketing campaigns
• Strong ability to understand and convey technical concepts
• Excellent storytelling skills, capable of communicating important technical details as part of a bigger vision
• Strong editorial and aesthetic instincts, with expertise building a brand that connects and builds trust with target users
• Self-starter with strong project management skills, able to identify needs, act quickly, and unblock yourself when challenges arise
• Experience collaborating across diverse functions, particularly research, product, and engineering

Preferred qualifications:

• Experience working in a fast-paced, early-stage startup environment
• Experience working with state of the art AI models
• Familiarity with interpretability techniques and tooling for AI models

This role offers market competitive salary, equity, and competitive benefits. More importantly, you'll have the opportunity to work on groundbreaking technology with a world-class team dedicated to ensuring a safe and beneficial future for humanity.

This role reports to our Founding Product Lead.