Technical Product Marketing Manager (TPMM)

About Goodfire

Goodfire is a research company using interpretability to understand, learn from, and design AI systems. Our mission is to build the next generation of safe and powerful AI—not by scaling alone, but by understanding the intelligence we're building.

Scaling has proven powerful, but today's approach is fundamentally limited: we can't meaningfully understand, debug, or shape what models learn. Every engineering discipline has been gated by fundamental science and AI is at that inflection point now.

We're advancing the science of how AI systems actually work. Treating models as black boxes is an unnecessary handicap—we have access to the structures inside them, and understanding those structures lets us steer what models learn, make them safer and more useful, and extract the vast knowledge they contain. Our goal is to make AI that can be understood, debugged, and shaped like software.

Goodfire is a public benefit corporation headquartered in San Francisco with a team of the world’s top interpretability researchers and engineers from organizations like OpenAI and DeepMind. We're backed by over $200M from B Capital, Menlo Ventures, Lightspeed, Eric Schmidt, and others.

About the role

We’re seeking a Technical Product Marketing Manager (TPMM) to lead our technical product marketing and brand strategy.

In this role, you’ll articulate our company vision to AI engineers, enterprise technical leaders, and other key stakeholders - communicating why interpretability matters and how Goodfire’s platform, Ember, enables end users to deliver more useful AI systems. 

As Goodfire’s first technical product marketing hire, you’ll play a pivotal role in defining how we communicate our mission and products to the world, bridging technical depth with narrative clarity, and shaping both our external brand and GTM story.

Key responsibilities:

• Shape the narrative of interpretable AI development. Define and communicate how Goodfire changes the way people think about developing AI. You’ll translate our breakthroughs in interpretability into stories that resonate with AI practitioners, enterprise partners, and the broader public
• Lead enterprise and technical product marketing Craft product positioning that speaks both to practitioners (ML engineers) and executive sponsors (CTOs, Chief Scientists).
• Own the field and partner story. Design narratives that land customers: build decks, demos, and success stories that help applied/GTM teams close accounts and design partners.
• Drive cultural relevance. Understand what AI leaders, builders, and the chronically online are talking about and communicate how Goodfire is relevant.
• Collaborate across every function. Work with product, research, eng to launch initiatives that feel both technically rigorous and visually powerful. Every launch should move both the enterprise market and the broader AI discourse.

What you’ll bring

You’re an experienced technical product marketer with experience shaping compelling product narratives and moonshot research directions.

Required experience

• 4+ years of experience in technical product marketing or a related role (DevRel, GTM, Product) 
• Proven ability to understand and communicate technical concepts clearly
• Excellent storytelling and writing skills, with examples of impactful narratives or launches
• Strong editorial and design instincts, you care about how ideas look and feel
• Self-starter mentality: you identify needs, prioritize effectively, and unblock yourself
• Experience collaborating closely with highly technical research, product, and engineering teams

Preferred qualifications

• Experience working in a fast-paced, early-stage startup environment
• Experience working with state of the art AI models
• Prior experience creating content for technical or enterprise audiences
• Familiarity with interpretability techniques and SOTA tooling for AI model

Our values

Goodfire is looking for individuals who embody our values and share our deep commitment to making interpretability accessible. We are building a team first and foremost.

Put mission and team first

All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.

Improve constantly

We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.

Take ownership and initiative

There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.

Action today

We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.

Where we work

We are hiring for this position in our San Francisco HQ. We are in person 5 days a week, with one company-wide remote week per month.

What we offer

This role offers market competitive salary, equity, and competitive benefits.
The expected salary range for this position is $175,000 - $300,000 USD

Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world-class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.