Business Intelligence Analyst

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

Good Inside is looking for an innovative storyteller and a pragmatic Business Intelligence Analyst, who can turn data into actionable business recommendations for the Product, Marketing, Content, and Finance teams. You'll work closely with stakeholders across Good Inside, collaborating to drive real-world impact and address the most pressing business questions that need to be solved. We need someone who can cut through the business and data noise, identify what truly matters, and communicate insights in plain English. If you're passionate about using data, reporting and analysis to help guide great business decisions, want to work with a modern data and MarTech stack, and can balance speed with accuracy, we want to hear from you. It’s an exciting time in Good Inside’s journey to be a foundational part of setting the direction the team will take by unlocking the potential behind our data! This is a hybrid role based in Manhattan with three days onsite.

What You’ll Own

• Problem Solving: Hear ambiguous business needs and propose the best plan to address those questions with a grounded data-first framework
• Strong Listening & Clear Communication: Turn your understanding of the team’s needs into insights that can be articulated back to the team in an easy-to-follow manner 
• Storytelling: Translate complex data findings into simple, compelling stories that turn output into synthesized takeaways that form a narrative for the team 
• Insight Generation: Analyze qualitative, quantitative, and behavioral data sets to uncover actionable insights that drive business growth and product improvements
• Visualization: write ad-hoc SQL queries in response to data reporting and analytic requests, and build clear intuitive dashboards (e.g., such as in BI tools like Amplitude, Mode, Tableau, PowerBI or in Google Sheets) that make business-relevant insights easily accessible to the team and guide great business decisions
• Experimentation: Act as a thought partner for designing experiments to test hypotheses and inform decision-making 
• Prioritization: Focus on high-impact analyses that move the business forward, balancing speed and accuracy, including being able to produce a “day 1” answer and clearly identify how any additional work on refinement of your quick cut answer would improve the business decision
• Stakeholder Collaboration: Work closely with teams across the company to understand their needs, deliver insights that drive action, and make connections between the insights and your business recommendation

 Your Skills & Experience

• You have 5+ years of experience in an analytics role focused on data analytics that includes exposure to Marketing, Product, and/or Finance teams 
• You are a fast learner who knows how to educate yourself on new topics
• Your background shows you can analyze large amounts of data across different sources, either through real-world experience, bootcamps, or your formal schooling 
• Proficiency in SQL, Google Sheets, and data visualization tools, with a focus on creating clear, impactful reliable reports and ad hoc analyses. A practical mindset that prioritizes actionable insights; you are comfortable delivering an 80% correct answer that gets the team moving and can articulate the tradeoffs and risks of using the quick answer over a perfect answer 
• Excellent listening and communication skills, with the ability to dissect the true business needs by reading between the lines of what is being asked, proposing the path forward, and bringing even your non-data savvy stakeholders along with you
• A bias for action balanced with the ability to prioritize your work and collaboratively manage stakeholder expectations on output and timelines
• Strong business acumen to identify which analytics asks will make the most impact on business value and a keen understanding of how data analytic insights translate to business value
• Experience collaborating with diverse teams and the ability to build strong relationships across the organization You are a thought partner and sounding board to your colleagues in Marketing, Product, Finance, and/or Content

A Great Candidate…

• You’re excited to solve tough questions at the intersection of media content, consumer tech, and ed tech in a newly created category of Parenting Education where we are defining the landscape
• You're not just about crunching numbers – you're about solving real business problems and making recommendations based on your expertise and understanding of the data
• You can take a complex dataset and quickly identify the "so what?" that matters to the business
• If the perfect data isn’t available, you know how to get scrappy to piece together an analysis that gets the team to a better decision than they would have otherwise had 
• You're always thinking about the next step: "Now that we know this, what should we do?" and you proactively answer the next layer questions
• You're not afraid to challenge assumptions and can back up your recommendations with solid data
• You're excited about continuously learning and adapting your skills to drive business impact

What We Offer

• Competitive Compensation: base salary for this role will be $160,000-$180,000 annually
• Company Equity
• Comprehensive benefits package
• Generous time off and work-life balance initiatives
• Hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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