Senior Manager, Content Strategy & Production

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

We’re looking for a results-driven Senior Manager, Content Strategy & Production with a passion for storytelling and content creation to develop engaging multimedia content. You’ll be responsible for audience growth through our podcast and social channels.

This role reports to the Director of Content & Brand, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Podcast: 
• Collaborate with Director of Content & Brand to develop podcast concepts and episode ideas
• Coordinate and schedule recording days and guests 
• Oversee recording sessions, ensuring high-quality audio and video capture
• Manage production & post-production timelines and ensure deadlines are met 
• Develop and implement marketing strategies to promote the podcast and grow our audience
• Monitor analytics and audience feedback for continuous improvement
• Manage team of freelancers (video, audio, graphics) to bring the podcast to life

Social:

• Manage a freelance video editor to create engaging video content from podcast, live events, and in app content for social distribution
• Oversee our Social Media Coordinator in creating and executing strategies to enhance growth and engagement on Instagram and TikTok
• Launch YouTube as a channel to expand our audience reach and enhance brand visibility

App Content:

• Partner with the product team to produce engaging videos and live workshops for our mobile app
• Coordinate, schedule and oversee recording sessions, ensuring high-quality audio and video capture

Your Skills & Experience

• Proven experience with 5-7 years in content production preferable in podcast and social media
• Bachelor's degree in Communications, Journalism, Media Production, or a related field or equivalent experience
• Proven track record of growing audience engagement across multiple platforms such as Instagram, TikTok and YouTube
• Strong understanding of podcast production, from concept development to post-production
• Excellent audio and video production skills, including experience with recording equipment and editing software
• Proficiency in social media management and strategy, particularly for Instagram, TikTok, and YouTube
• Experience in managing and coordinating freelance teams
• Strong project management skills with the ability to meet deadlines in a fast-paced environment
• Excellent communication and interpersonal skills, with the ability to work effectively with various stakeholders
• Familiarity with analytics tools and data-driven decision making for content strategy
• Creative storytelling abilities and a keen eye for engaging, shareable content

A Great Candidate…

• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Competitive Compensation: base salary for this role will be $120k-$140k annually
• Company Equity
• Comprehensive benefits package
• Generous time off and work-life balance initiatives
• Flexible hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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