Senior Manager, Strategic Finance

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re looking for a highly analytical and insightful Senior Manager, Strategic Finance to manage strategic financial planning, forecasting, and financial analysis to help define the pathway to growth for the company on both a monthly and multi-year timeframe. You’ll own our corporate model and provide decision-driving insights across initiatives and functions. You will be at the heart of setting the metrics that drive the business on a day-to-day basis as well as guiding the trajectory of the company at-large.This role reports to the Head of Finance and Business Operations and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Manage and evolve the corporate financial model, creating scenario modeling and sensitivity analysis to support leadership decisions
• Monitor performance against plan and communicate drivers of variances
• Assist in monthly, quarterly, and annual budgeting and forecasting processes
• Partner with accounting to align reporting and actuals with forecasts
• Develop and refine long-range strategic planning models
• Translate financial data into strategic insights and metrics for business growth
• Work with our Data Analytics team to build and maintain dashboards that reflect key business metrics and performance indicators
• Conduct ad hoc financial analysis to support business initiatives and strategic decision-making
• Collaborate with cross-functional teams to set, track, and evaluate metrics and help analyze ROI of strategic initiatives including productlaunches, marketing campaigns, and discounts
• Assess profitability and operational efficiency across departments and business lines
• Help prepare materials for board meetings and investor presentations
• Support financial due diligence and data gathering for fundraising or partnerships\

Your Skills & Experience

• 8–10 years of work experience, including FP&A or strategic finance roles
• MBA preferred
• Very strong financial modeling capabilities in Excel and/or Google 
• Sheets (bonus for experience implementing AI-powered FP&A or financial planning tools)
• Operating experience combined with time in management consulting, investment banking, or private equity highly preferred
• Demonstrated success in or a concrete understanding of SaaS or subscription-based business models
• Basic understanding of accounting principles and revenue recognition
• Able to ask excellent questions that are hypothesis driven, including working with a Data Analytics team to structure analyses and translate results into meaningful takeaways and insights (i.e., the story with the numbers)
• Strategic mindset with comfort navigating ambiguity and driving clarity
• Comfortable owning FP&A end-to-end and advising senior leadership across functions (Product, Engineering, Marketing, Content)
• Track record of driving efficiency, improving financial processes, and influencing business leaders to accelerate growth

A Great Candidate...

• Is highly analytical and pragmatic with exceptional attention to detail
• Thinks strategically and can translate complexity into clear actions
• Owns projects and decisions from end to end independently
• Communicates with clarity, precision, and relevance
• Transforms ambiguous ideas into thoughtful, actionable business plans
• Feels equally confident discussing long-term growth and analyzing granular metrics
• Loves digging into the weeds when needed to drive clarity or assess ROI
• Is excited to partner in building broader aspects of the finance function (accounting, tax, etc.)
• Is passionate about Good Inside’s mission and motivated by the opportunity to shape our financial future

What We Offer

• Competitive Compensation: base salary for this role will be $165,000–$180,000 annually, commensurate with experience
• Company Equity
• Comprehensive benefits package
• 401K + Company match
• Generous time off and work-life balance initiatives
• Hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

#LI-DNI

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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