Social Media Designer

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We are looking for a Social Media Designer who lives and breathes social media. You understand instinctively what stops someone mid-scroll, whether it’s a static post, a carousel that tells a story, or a short-form video with just the right pacing.

In this role, you’ll elevate Good Inside and Dr. Becky’s visual presence across Instagram, TikTok, YouTube, and more. You’ll concept and create high-impact social visuals, mostly static, some light motion, and short-form video that deepen connection with our community and help more parents discover Good Inside.

You come with your own social sensibility: a strong personal aesthetic, an active awareness of trends, and an intuitive understanding of what works on each platform. You know how to take an idea, a moment, or a psychological insight and turn it into a visual that resonates and spreads.

This hybrid role requires 3 days per week in our Midtown Manhattan office. 

What You’ll Own

• Create the most compelling, thumb-stopping visual content across our social channels, including static posts, carousels, stories, YouTube thumbnails, and feed first brand visuals. 
• Support our short-form video strategy by creating and editing video content, including designing graphics for videos, editing podcast clips, and producing original videos. 
• Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform.
• Bring a creator’s mindset: experiment with new formats, trends, and visual approaches and know when to move quickly on something that’s peaking. 
• Use insights and performance data to understand what’s landing with the audience and why and apply those learnings to future content. 
• Maintain and expand our social templates and design systems to ensure visual consistency at scale. 

Your Skills and Experience 

• 3+ years of experience designing graphics and videos for social media, marketing, or brand – ideally within a digital-first, fast-paced team environment.
• Strong personal connection to social media: you follow trends naturally, participate in them, and understand visual culture from the inside. 
• Proficiency in design and social editing tools (Adobe Creative Suite, After Effects for light motion, CapCut, Canva, Figma). 
• Experience creating and editing content within Instagram and TikTok's native tools.
• Comfort taking a concept through multiple iterations quickly without sacrificing polish. 
• Foundational understanding of AI tools that can enhance speed, ideation, or creative workflows. 
• Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution.

What you Bring

• A portfolio full of social content that shows clear design craft and a creator’s intuition.  
• A natural excitement for what’s happening on social media today - formats, trends, typography, pacing, audio, and visual language. 
• Speed, adaptability, and a bias toward action – you can go from concept to iteration quickly without sacrificing quality.
• Understanding of design for performance (e.g., what makes someone stop, click and stay).

What We Offer

• Compensation: Annual Salary for this role will be $80k - $100k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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